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CRM
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.·Defines the nature of new CRM niche solutions·Provides entirely new types of functionality that mesh seamlessly·Describes solutions focused solely on the needs of the customer
Architectures for E-Business Systems
As dot.com companies grapple with rigid market conditions and we keep hearing how the big technology players are being punished on Wall Street, it becomes easy to think of the Internet as a fad. The Internet frenzy may have subsided, but interest in the Internet as a business and marketing tool is still strong. It will continue to impact organizati
New Directions in Internet Management
What is the business model for making money on the Internet and how does it function? The answer to this question will determine the shape of the Internet over the near term. As the Internet business model continues to evolve, so will Internet management. And with the demise of the Internet greatly exaggerated, it will continue to be a driving forc
Salvadoran Imaginaries
Ravaged by civil war throughout the 1980s and 1990s, El Salvador has now emerged as a study in contradictions. It is a country where urban call centers and shopping malls exist alongside rural poverty. It is a land now at peace but still grappling with a legacy of violence. It is a place marked by deep social divides, yet offering a surprising abundance of inclusive spaces. Above all, it is a nation without borders, as widespread emigration during the war has led Salvadorans to develop a truly transnational sense of identity. In Salvadoran Imaginaries, Cecilia M. Rivas takes us on a journey through twenty-first century El Salvador and to the diverse range of sites where the nation’s postwa...
Multi-Operating System Networking
Here is all the practical, hands-on information you need to build, manage and maintain a heterogeneous computing environment with hardware, software, and network equipment from a number of different vendors. Packed with real-world case studies and proven techniques for integrating disparate platforms, operating systems and servers, Multi-Operating
Information Technology Risk Management in Enterprise Environments
Discusses all types of corporate risks and practical means of defending against them. Security is currently identified as a critical area of Information Technology management by a majority of government, commercial, and industrial organizations. Offers an effective risk management program, which is the most critical function of an information security program.
Healthcare Information Systems
The move to manage medicine from a financial perspective, i.e. managed care, has added huge layers of bureaucratic and administrative functions to healthcare. The need to have the ability to track patient medical records, mandated by government legislation such as HIPAA, is bringing new technologies and processes into the healthcare arena. A univer
The Privacy Papers
Today, more than ever, organizations have to cope with increased concerns regarding privacy issues. These concerns are not limited to consumer fears about how information collected by Web sites will be used or misused. They also involve broader issues, including data collected for direct response marketing, privacy of financial and health records,
New Directions in Project Management
Organizations that rely on computing technology for survival understand the critical importance of managing projects that meet strategic goals and objectives. The diversity of business globalization and electronic commerce combined with the unceasing pace of technical change continues to challenge efforts for more proficient project management tech
Making Supply Chain Management Work
Any supply chain improvement project, even if well conceived, has a good chance of failing, unless the accompanying information technology enables the design. Being prepared, understanding the risks and how to reduce them, will give you the edge you need. Combining a technology focus with practical advice, Making Supply Chain Management Work: Desig
