Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Green Marketing in Emerging Economies
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencin...
Green Marketing in Emerging Markets
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green ...
Green Marketing in Emerging Markets
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green ...
Inclusive Green Growth
Fostering inclusive green growth in Africa means addressing existing and emerging development challenges, while efficiently managing Africa’s natural capital and building resilience to environmental, social and economic risks. Although this new paradigm for development has the potential to create tremendous business opportunities, there are also challenges. This book provides empirical evidence on the conditions for the emergence of green businesses in Africa. It includes 13 case studies, which identify the determinants of small and medium-size enterprises’ engagement in inclusive and sustainable growth in rural Africa, and the factors that hinder eco-innovation in business and entrepreneurial activities. Furthermore it discusses appropriate regulations and policies to stimulate the development of green business in Africa. Offering insights into the relationship between eco-innovation, labor productivity and business competitiveness in rural Africa, this book appeals to scholars, policy makers and practitioners interested in a green economy for Africa.
Contemporary Multicultural Orientations and Practices for Global Leadership
With the rise of the global economy, business operations and activities are no longer restricted by geographic territory. Therefore, development of diverse and adaptive leadership practices are necessary in order to succeed in a multicultural, complex, and often uncertain global environment. Contemporary Multicultural Orientations and Practices for Global Leadership is an essential reference source that seeks to enhance multicultural competencies and leadership attributes of contemporary global leadership practice to better navigate global business environments. Featuring research on topics such as human resource strategies, social responsibility, and psychological capital, this book is ideally designed for managers, business leaders, and researchers seeking coverage on multicultural intelligence and its relation to leadership development and the success of organizations.
The Routledge History of Fashion and Dress, 1800 to the Present
The time span covered by The Routledge History of Fashion and Dress starts in the nineteenth century, with the aftermath of the consumers’ revolution, and reaches all the way to the present. The fashion and garment industries have been international from the beginning and, as such, this volume looks at the history of fashion and dress through the lenses of both international and global history. Because fashion is also a multifaceted subject with humanagency at its core, at the confluence of thematerial (fabrics, clothing, dyes, tools, and machines) and the immaterial (savoir-faire, identities, images, and brands), this volume adopts a transdisciplinary perspective, opening its pages to res...
2022 2nd International Conference on Management Science and Software Engineering (ICMSSE 2022)
This is an open access book. Management science and engineering is a systematic discipline that combines modern information technology and digital technology, and then uses some related discipline methods, such as systems science, mathematical science, economics and behavioral science, and engineering methods. After analyzing and researching some problems arising from social economy, engineering, education, finance, etc., and making corresponding countermeasures. The main purpose is to achieve control and planning, decision-making and adjustment in social, economic, education, engineering and other aspects, and then make improvements, and finally organize and coordinate. The relevant departm...
Public Administration Training in Africa
There is a growing global interest in Africa and how to improve the quality of life of its people and for good reason. The world can no longer afford to ignore the democratic changes that have occurred across the continent over the past two decades, changes with tremendous implications for professional education and training for the tasks of nation
Green Marketing and Management in Emerging Markets
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, people management plays a key role in achieving green m...
Pathways to Industrialization in the Twenty-First Century
"A study prepared by the World Institute for Development Economics Research of the United Nations University (UNU-WIDER), Maastricht Economic and Social Research Institute on Innovation and Technology of the United Nations University (UNU-MERIT), and the United Nations Industrial Development Organization (UNIDO)."
