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How to Make a Wildlife Garden
In this revised and updated version of the classic How to Make a Wildlife Garden, professional environmentalist Chris Baines shows how you can transform your garden into a rich wildlife haven.
RHS Companion to Wildlife Gardening
RHS Companion to Wildlife Gardening is the perennial and comprehensive guide to the art of wildlife gardening. Fully revised and updated by the author, this beautiful new edition is freshly illustrated and it highlights the changes in garden wildlife over the past 35 years.
Marketing
Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication campaigns, or how a department store can channel its business online? What can you learn from these practices and how could it influence your career, whether in marketing or not? Marketing, 4th edition, will provide the skills vital to successfully engaging with marketing across all areas of society, from dealing with skeptical consumers, moving a business online, and deciding which pricing strategy to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to a business...
Marketing
What is it that excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Determining how to use social networking sites to successfully market a product? Marketing, Second Edition, presents marketing examples and issues from exciting real-life situations. Packed full of case studies from international organizations including Innocent, Orange, HMV, and Oxfam, it enables students to see first hand what top marketers actually do and how they tackle the decisions they have to make. The text also discusses the theory that supports those skills vital to marketing success acr...
MARKETING 3E P
Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
How to Make a Wildlife Garden
In this revised and updated version of the classic How to Make a Wildlife Garden, professional environmentalist Chris Baines shows how you can transform your garden into a rich wildlife haven.
Marketing
How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society. The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and spec...
Fundamentals of Marketing
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
The Nest
Each story in this four-part series of young ecology books tells of how the lives of plants and animals change when human beings become involved. This is the story of two birds who are building their nest and rearing their young. It tells of the danger they face from the children's kitten.
