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"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!"--Back cover.
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, an...
In the twenty-second century, the GPC has convinced the government to severely cut budgets and programs, creating an underclass of many of its poor and working-class citizens. It is now the year 2108. The haves and the have-nots live in totally separate communities and with no real contact, aside from the soldiers who guard the perimeter that runs between them. Penitentiaries that used to house criminals, mental institutions, and charities (welfares) are relics of the past. Either you are an asset to Haven’s society or you are thrown to the “other side,” never to return. David Stuart is determined to make a difference to help the “discards” after he secretly slipped food in through the perimeter and created a bond with one of them. His life will never be the same once he encounters the horrors of Haven’ot.
In the past, dieting and dining out have not gone well together, but now all that has changed. This easy to follow guide provides low-carb information on over 100 national restaurant chains, making it a simple diet, even when eating away from home.
The Incident By: Shelby Nadon Claire James was living a normal life with her suburban family in the small town of Fairfield. That is, of course, until her picture-perfect family fell apart after the incident. She, her brother Chris, and her newfound love interest, Jeremy, will have to dig deep to get past the tragedy that connects them. Claire isn’t so easily persuaded. She knows this was not an accident. It was an incident.
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Chris Sfichi-Hortopan is an energetic, intelligent, and imaginative five-year-old who wants just two things in life: a dog and an elephant. Although he does his best to convince his mother that adopting a puppy is the best idea ever, she is not as thrilled as he is about bringing a furry member into their family. Meanwhile, Chris keeps himself busy competing with his fellow classmates to take Cedric the Rat, the Wooster Rooster Booster Elementary School kindergarten mascot, home for the summer. When he learns that he has won the essay contest, Chris can hardly contain his excitement. As he takes on his new responsibility, Chris still wonders if his mother will eventually let him adopt a dog or an elephant. Will he ever be able to convince her? In this entertaining story, a little Jewish boy uses his imagination and a whole lot of persistence in an attempt to convince his mother to let him adopt a dog or an elephant.
The Story of a Migrant from Austria who's dream is to find the The illusive Opal which he called Rainbow Rock, In his quest it took him and his family to Andamooka, a South Australian Opal Mining town where he spent three years in the desolate and heat scorching outback of South Australia and in this time he experienced a lot of hardship, toil and tribulation from Disasters to Murder and Suicide, none of these stopped him to follow his dream. His stamina and powerful desire to find Opal, turned his life From Rags to Riches. It is an excellent book full of adveture and action. If you are an Opalholic or adventures person you most certainly will appreciate this book. This Book has not been edited it is written in the Austrian/English grammar, just like the Author spoke to establish the authenticity.
Imagine having Frank Mathews's Street Smart, Lucky Luciano's Charismatic, John Gotti's stlye & Grace and Nicky Barns's knowledge of the Urban World. Thats just with I did in, Hustlers from Harlem Twenty Years Later. Combining old school hustling with todays hustling.