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The Human Brand
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, ...
The Millionaire
Renowned photographer Chris Malone is fed up with fame and disaster. All he wants is anonymity and a chance to recharge. Suburban journalist Ellie Flannery has other ideas. If she can just convince her long-time idol to support her favorite cause, she knows her fund-raiser will be a huge success. After refusing at first, Chris decides to co-operate. When he’s forced to defend his own reputation as well as his family’s, he decides he wants something from the idealistic and sexy-but-doesn’t-know-it Ms Flannery Ellie in return: her heart. But Ellie has scars that no one has ever seen, and she doesn’t want to open herself up to anyone, much less a man with such an unflinching eye for the truth. Can Chris convince her to strip herself bare, in more ways than one?
Zade
By the twilight of this century, unbeknown to parents, the education system has become a dystopian drug-fuelled sham. Children with scintillated eyes attend the high-performing grammar academies of the Central Area. Those who fail the Four-Plus are forcibly displaced to the dilapidated shanty towns of the Periphery. Zade, a fiercely independent school-refuser, is on a mission to uncover what causes scintillation. She discovers others who secretly share her alarm, combining forces with Central Area School commissioner, Alexandra Essex, with figureheads from the education underground, and with five-year-old, Lucas Patel, whose family has been displaced to the Periphery because his younger brother Noah failed to scintillate. As Zade's understanding grows, so does her determination to restore empathy and ethics to this dehumanising regime. Can Zade, homeless and powerless, expose the sophisticated 'con-trick' perpetrated by the education elite? Can she, against the odds, end the drug-dependency and end scintillation itself, releasing millions of unknowing families from its grasp?
Sew Trendy Fashions & Accessories
Chris Malone hits the mark with these 28 trendy and fashionable designs for 18" dolls. Designs are fast and easy to make and are fat-quarter and scrap-friendly.
The CEO
CEO Callum Malone has it all: power, Italian suits, a house on one of Sydney’s stunning beaches and a new life without a woman in it. Just the way he likes it, ever since his nasty divorce. Landscaper Ava Gibson is in no position to turn down a job, even if it is for her despised ex-brother-in-law. But when resentment gives way to underlying attraction, Ava is finally forced to confront her truth… she’s falling for him. Will Ava be able to keep her growing desire in check? Because the irresistible Cal doesn’t want her to…
From Ballroom to DanceSport
Drawing on recent media portrayals and her own experience, author and dancer Caroline Joan S. Picart explores ballroom dancing and its more "sporty" equivalent, DanceSport, suggesting that they are reflective of larger social, political, and cultural tensions. The past several years have seen a resurgence in the popularity of ballroom dance as well as an increasing international anxiety over how and whether to transform ballroom into an Olympic sport. Writing as a participant-critic, Picart suggests that both are crucial sites where bodies are packaged as racialized, sexualized, nationalized, and classed objects. In addition, Picart argues, as the choreography, costuming, and genre of ballroom and DanceSport continue to evolve, these theatrical productions are aestheticized and constructed to encourage commercial appeal, using the narrative frame of the competitive melodrama to heighten audience interest.
The Public Relations Handbook
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret Universit...
Semi-Nomadic Anecdotes
This is a personal story of a life lived in many places, from a childhood in Newfoundland to the bustling and increasingly modern metropolis of Beijing, China. It includes stops in London and Paris and Jakarta and Prague, and many years in Ottawa, where I was lucky to serve in a number of senior positions, including Deputy Secretary to the Cabinet during the intense period leading up to the Quebec referendum on sovereignty in 1995. It is not a diary, nor a complete history of the events through which I have lived. It is simply a collection of anecdotes and events as I remember them.
Issues in Business, Occupational, and Creative Psychology: 2013 Edition
Issues in Business, Occupational, and Creative Psychology: 2013 Edition is a ScholarlyEditions™ book that delivers timely, authoritative, and comprehensive information about Creative Behavior. The editors have built Issues in Business, Occupational, and Creative Psychology: 2013 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Creative Behavior in this book to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Business, Occupational, and Creative Psychology: 2013 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
