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The Human Brand
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, ...
Sew Trendy Fashions & Accessories
Chris Malone hits the mark with these 28 trendy and fashionable designs for 18" dolls. Designs are fast and easy to make and are fat-quarter and scrap-friendly.
The Millionaire
Renowned photographer Chris Malone is fed up with fame and disaster. All he wants is anonymity and a chance to recharge. Suburban journalist Ellie Flannery has other ideas. If she can just convince her long-time idol to support her favorite cause, she knows her fund-raiser will be a huge success. After refusing at first, Chris decides to co-operate. When he’s forced to defend his own reputation as well as his family’s, he decides he wants something from the idealistic and sexy-but-doesn’t-know-it Ms Flannery Ellie in return: her heart. But Ellie has scars that no one has ever seen, and she doesn’t want to open herself up to anyone, much less a man with such an unflinching eye for the truth. Can Chris convince her to strip herself bare, in more ways than one?
Soccer's Dynamic Shortsided Games
The ultimate competitive games approach. The favorite small-sided games of some of the nation`s top coaches. These games give players practical insights into attack, possession, combination play, defending & finishing. EXCELLENT.
Poems for the Common Man
A collection of poems and photos by David Weese. All of the profits from this book will be donated to The National Coalition for the Homeless. If you're looking for lofty, elitist poems that are nearly impossible to understand, this is not the book for you. But if you are looking for easy to grasp poems that will touch you, move you, bring you understanding and maybe even a little healing, welcome home. Enjoy the poetic journey.
The Contrarian Manager
This book on library management presents a contrarian view with a humanities focus that reflects the author’s decades of practical experience as a library manager and professor of library science. This collected volume presents the author’s thoughts on teaching management to library science students, his management philosophy, and practical advice for library managers. The columns strive to teach students and managers how to discover their strengths and weaknesses, to collect as much objective evidence as possible, to examine both traditional and non-traditional solutions, and to brutally monitor results as a learning experience. The columns delve into subconscious motivation and avoid simplistic solutions that often do not consider the complexity of human behavior. The final section includes columns on common library problems such as budgeting, unions, management perks, promotion, and search committees. The Contrarian Manager presents the collected articles of Robert P. Holley published in the Journal of Library Administration.
The CEO
CEO Callum Malone has it all: power, Italian suits, a house on one of Sydney’s stunning beaches and a new life without a woman in it. Just the way he likes it, ever since his nasty divorce. Landscaper Ava Gibson is in no position to turn down a job, even if it is for her despised ex-brother-in-law. But when resentment gives way to underlying attraction, Ava is finally forced to confront her truth… she’s falling for him. Will Ava be able to keep her growing desire in check? Because the irresistible Cal doesn’t want her to…
Zade
By the twilight of this century, unbeknown to parents, the education system has become a dystopian drug-fuelled sham. Children with scintillated eyes attend the high-performing grammar academies of the Central Area. Those who fail the Four-Plus are forcibly displaced to the dilapidated shanty towns of the Periphery. Zade, a fiercely independent school-refuser, is on a mission to uncover what causes scintillation. She discovers others who secretly share her alarm, combining forces with Central Area School commissioner, Alexandra Essex, with figureheads from the education underground, and with five-year-old, Lucas Patel, whose family has been displaced to the Periphery because his younger brother Noah failed to scintillate. As Zade's understanding grows, so does her determination to restore empathy and ethics to this dehumanising regime. Can Zade, homeless and powerless, expose the sophisticated 'con-trick' perpetrated by the education elite? Can she, against the odds, end the drug-dependency and end scintillation itself, releasing millions of unknowing families from its grasp?
From Ballroom to DanceSport
Drawing on recent media portrayals and her own experience, author and dancer Caroline Joan S. Picart explores ballroom dancing and its more "sporty" equivalent, DanceSport, suggesting that they are reflective of larger social, political, and cultural tensions. The past several years have seen a resurgence in the popularity of ballroom dance as well as an increasing international anxiety over how and whether to transform ballroom into an Olympic sport. Writing as a participant-critic, Picart suggests that both are crucial sites where bodies are packaged as racialized, sexualized, nationalized, and classed objects. In addition, Picart argues, as the choreography, costuming, and genre of ballroom and DanceSport continue to evolve, these theatrical productions are aestheticized and constructed to encourage commercial appeal, using the narrative frame of the competitive melodrama to heighten audience interest.
The Music of Space
Since the early days of motion picture production, film scores have helped define our emotional and aesthetic perception of stories on screen--particularly with space movies and television. The music from The Day the Earth Stood Still, 2001: A Space Odyssey, Star Wars, Star Trek, Battlestar Galactica and others has helped define the public's awareness of space almost as much as the films themselves. In some cases, they have redefined the norms of film music. Star Wars not only revived the popularity of orchestral film scores but also helped stimulate an increased public interest in classical orchestral music around the world. This work explores the music and the composers who have helped define the sound of space for over a century, transforming how we perceive space and even inspiring greater interest in space exploration. This book also details how music has been performed and played in space since the early days of the "space race."
