Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Advertising and New Media
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.
Advertising and New Media
Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’ media to ‘my’ media, examples are taken from across the globe.
Digital Disability
Media representation of and for the disabled has been recharged in recent years with the expansion of new media worldwide. Interactive digital communications -- such as the Interact, new varieties of voice and text telephones, and digital broadcasting -- have created a need for a more innovative understanding of new media and disability issues. This engaging analysis offers a global perspective on how people with disabilities are represented as users, consumers, viewers, or listeners of new media, by policymakers, corporations, programmers, and the disabled themselves.
Your Ad Here
2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creati...
The Routledge Companion to Advertising and Promotional Culture
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, ...
Mobile Phone Cultures
What do we really know about mobile phone culture? This provocative and comprehensive collection explores the cultural and media dimensions of mobile phones around the world. An international team of contributors look at how mobiles have been imagined through advertising and social representations - tracing the scripting and shaping of the technology through gender, sexuality, religion, communication style - and explore the locations of mobile phone culture in modernity, urban settings and even transnational families. This book also provides a guide to convergent mobile phone culture, with fresh, innovative accounts of text messaging, Blackberry, camera phones, moblogging and mobile adventures in television. Mobile Phone Culture opens up important new perspectives on how we understand this intimate yet public cultural technology. Previously published as a special issue of Continuum: Journal of Media and Cultural Studies.
Religion and Media in China
This volume focuses on the intersection of religion and media in China, bringing interdisciplinary approaches to bear on the role of religion in the lives of individuals and greater shifts within Chinese society in an increasingly media-saturated environment. With case studies focusing on Mainland China (including Tibet), Hong Kong and Taiwan, as well as diasporic Chinese communities outside Asia, contributors consider topics including the historical and ideological roots of media representations of religion, expressions of religious faith online and in social media, state intervention (through both censorship and propaganda), religious institutions’ and communities’ use of various forms...
New Television, Globalisation, and the East Asian Cultural Imagination
Challenging assumptions that have underpinned critiques of globalisation and combining cultural theory with media industry analysis, Keane, Fung and Moran give a groundbreaking account of the evolution of television in the post-broadcasting era, and how programming ideas are creatively redeveloped and franchised in East Asia. In this first comprehensive study of television program adaptation across cultures, the authors argue that adaptation, transfer, and recycling of content are multiplying to the point of marginalising other economic and cultural practices. They also show that significant re-modelling of local TV production practices occur when adaptation is genuinely responsive to local values. Examples of East Asian format adaptations include Survivor, Who Wants to be a Millionaire?, The Weakest Link, Coronation Street, and Idol.
Teaching and Learning with Technology
Today, new media is both augmenting and extending the traditional classroom with a variety of technology-based tools available to both students and faculty, and has created "new" virtual classrooms for anywhere, anytime availability to education. Despite the enormous potential for technology to support the educational enterprise in this emerging "creative" economy, technologies are still not yet fully integrated in the classroom and their association with educational outcomes is as-yet unclear. This book profiles scholarly work from around the world to examine closely the effectiveness of the newest media in education at bridging the gaps among and between teachers, students and subject matt...
Journalistic Metamorphosis
This book aims to reflect how journalism has changed in recent years through different perspectives concerning the impact of technology, the reconfiguration of the media ecosystem, the transformation of business models, production and profession, as well as the influence of digital storytelling, mobile devices and participation within the context of glocal information. Journalism innovation implies modifications in techniques, technologies, processes, languages, formats and devices intended to enhance the production and consumption of the journalistic information. This book becomes an interesting resource for researchers and professionals working in news media to identify the best practices and discover new types of information flows in a rapidly changing news media landscape.
