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This richly detailed account of one of the most important men in American automotive history is based on full access to both Chrysler Corporation and family historical records. Curcio traces Chrysler's rise through the industry and gives unique insight into this colorful and passionate man. 50 halftones.
The first comprehensive history of the Chrysler Corporation, this book is intended for readers interested in the history of automobiles and of American business, and for fans and critics of Chrysler's products.
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In 1964, Chrysler gave the world a glimpse of the future. They built a fleet of turbine cars--automobiles with jet engines--and loaned them out to members of the public. The fleet logged over a million miles; the exercise was a raging success. These turbine engines would run on any flammable liquid--tequila, heating oil, Chanel #5, diesel, alcohol, kerosene. If the cars had been mass produced, we might have cars today that do not require petroleum-derived fuels. The engine was also much simpler than the piston engine--it contained one-fifth the number of moving parts and required much less maintenance. The cars had no radiators or fan belts and never needed oil changes. Yet Chrysler crushed ...
A detailed history of Maxwell Motor Company, a medium-sized Detroit automaker that became the foundation of the Chrysler Corporation.
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Considers the effects of the automobile industry's planning and regulating activities on competition. Includes "Automobile Industry: A Case Study of Competition" by General Motors Corp. (p. 617-728).