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Storytelling in Marketing and Brand Communications
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. With theories, practice, application, and several conceptual models, tools, and techniques, this book invites researchers, academics, marketing practitioners, and students to decode the art of storytelling and join the debate on how storytelling transforms the discourse of marketing and brand communications. Ancient people ga...
The Art of Writing Nonfiction
This book explores and describes the process of interpretive journalism and how it is properly done. It will be of practical value to journalism students as well as practicing journalists who want to expand their artistic horizons.
Black Directors in Hollywood
Hollywood film directors are some of the world's most powerful storytellers, shaping the fantasies and aspirations of people around the globe. Since the 1960s, African Americans have increasingly joined their ranks, bringing fresh insights to movie characterizations, plots, and themes and depicting areas of African American culture that were previously absent from mainstream films. Today, black directors are making films in all popular genres, while inventing new ones to speak directly from and to the black experience. This book offers a first comprehensive look at the work of black directors in Hollywood, from pioneers such as Gordon Parks, Melvin Van Peebles, and Ossie Davis to current tal...
Who Wrote That Movie?
Before the director or actors can work their magic onscreen a writer, often working alone, faces the blank page and must be the first to create the magic. Yet the writer is usually ignored by critics eager to give credit to the director or sometimes an actor. Not only that, the original vision of the screenwriter rarely makes it to the screen intact-Imagine if your favorite movie could have even been better had that image-conscious actress not demanded changes to the script? The screenplays and movies discussed include: A Beautiful Mind Adaptation Almost Famous Ararat Black Hawk Down Blade 2 Cast Away Catch Me if You Can City by the Sea The Cell Dancer in the Dark Far From Heaven Frailty The Gift Gladiator John Q. Insomnia In the Bedroom Memento MIB2 Minority Report Monster's Ball Ocean's Eleven Panic Room Pay it Forward Pearl Harbor Proof of Life Road to Perdition Signs Spy Game We Were Soldiers Windtalkers Traffic Unbreakable
Southern Baptists and Muslims
Since the 9/11 terrorist attacks, the largest Protestant religious group in the United States—the Southern Baptist denomination—has been criticized for using and fostering anti-Islamic rhetoric. The use of anti-Islamic speech, specifically by Southern Baptist leaders, has become an alarming trend within the denomination. The effects of Southern Baptists’ antipathy towards Muslims are indeed dire. Charles W. Powell has observed that the Southern Baptist denomination is underprepared and at times reluctant to engage with Muslims in the United States. His formal interviews with Southern Baptist pastors reveal that most pastors as well as their congregants have had no personal encounter wi...
Report of the Clerk of the House from ...
Covers receipts and expenditures of appropriations and other funds.
The Third Act
The Third Act is the first screenwriting instructional book to focus entirely on that most important part of a script - the ending.
The Working Press of the Nation
V.1 Newspaper directory.--v.2 Magazine directory.--v.3 TV and radio directory.--v.4 Feature writer and photographer directory.--v.5 Internal publications directory.
