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Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.
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Spanning 50 years, this novel chronicles the cycles, the joys, and the animosity that make up the relationship between a mother and daughter. Each woman, a product of her generation, is influenced, and sometimes limited, by the expectations of the era in which she lives. Original.
The SBA Historically Underutilized Business Zone (HUBZone) program provides fed. contracting assistance to small firms located in economically distressed areas, with the intent of stimulating economic dev¿t. Questions have been raised about whether the program is targeting the locations and bus. that Congress intended to assist. This report examines: (1) the criteria and processes that SBA uses to identify and map HUBZone areas and the economic characteristics of such areas; (2) the mechanisms SBA uses to ensure that only eligible small bus. participate in the program; and (3) the actions SBA has taken to assess the results of the program and the extent to which fed. agencies have met their HUBZone contracting goals. Tables.
The United States has invested more than $6.2 billion in the Afghan Ministry of Interior (MOI) and Afghan National Police (ANP). The Department of Defense's (Defense) Combined Security Transition Command-Afghanistan (CSTC-A), with the Department of State (State), leads U.S. efforts to enhance MOI and ANP organizational structures, leadership abilities, and pay systems. This report assesses the status of U.S. efforts to help Afghanistan: (1) restructure MOI and ANP; (2) retrain ANP units; (3) screen MOI and ANP personnel; and (4) enhance MOI and ANP pay systems. The auditor reviewed Defense, State, and United Nations (U.N.) data and met with officials in the United States and Afghanistan. Includes recommendations. Illustrations.
This volume investigates the uptake of ‘open learning’ in South African Technical Vocational Education and Training (TVET) colleges and higher education institutions. Comprised of 16 studies focused on activities at a range of colleges and universities across the country, these chapters aim to promote a better understanding of open learning practices across the Post- School Education and Training (PSET) sector, including issues such as: recognition of prior learning, access for students with disabilities, work integrated learning, professional development, novel student funding mechanisms, leadership for open educational practices, institutional culture, student support, blended and onli...
In March 2005, the EPA issued a rule that will limit mercury emissions (ME) -- a toxic element that causes neurological problems -- from coal-fired power plants, the nation's largest ind'l. source of ME. Under the rule, ME are to be reduced from a baseline of 48 tons/yr. to 38 tons in 2010 & to 15 tons in 2018. The ME target for 2010 is based on the level of ME achievable with technol. for controlling other pollutants -- which also capture some mercury -- because it believed emerging mercury controls had not been adequately demonstrated. This report: describes the use, availability, & effectiveness of technol. to reduce ME at power plants; & identifies the factors that influence the cost of these technol. & reports on available cost estimates. Tables.