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Branding a Store
Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.
The Lion and the Queen I Hope to Be....
In life we are given several opportunities to get closer to our Dad. In this story I describe how my story is like that of the Lion and the King, a story told in India. A king is told that he will be killed and going to hell and out of his fear he tries to come up with a solution. The King finds out that if he is injured the lion who is a symbol of the devil will not kill him because the lion will not kill its prey if it is already injured. The King then decides to injure himself and therefore he will no longer fall victim to the lion because the lion likes a challenge, and the King is no longer a challenge since it is injured. The injured King then seeks to find comfort to his pain and his ...
The Cotton Queen
Spanning 50 years, this novel chronicles the cycles, the joys, and the animosity that make up the relationship between a mother and daughter. Each woman, a product of her generation, is influenced, and sometimes limited, by the expectations of the era in which she lives. Original.
Open Learning as a Means of Advancing Social Justice
This volume investigates the uptake of ‘open learning’ in South African Technical Vocational Education and Training (TVET) colleges and higher education institutions. Comprised of 16 studies focused on activities at a range of colleges and universities across the country, these chapters aim to promote a better understanding of open learning practices across the Post- School Education and Training (PSET) sector, including issues such as: recognition of prior learning, access for students with disabilities, work integrated learning, professional development, novel student funding mechanisms, leadership for open educational practices, institutional culture, student support, blended and onli...
Clean Air Act
In March 2005, the EPA issued a rule that will limit mercury emissions (ME) -- a toxic element that causes neurological problems -- from coal-fired power plants, the nation's largest ind'l. source of ME. Under the rule, ME are to be reduced from a baseline of 48 tons/yr. to 38 tons in 2010 & to 15 tons in 2018. The ME target for 2010 is based on the level of ME achievable with technol. for controlling other pollutants -- which also capture some mercury -- because it believed emerging mercury controls had not been adequately demonstrated. This report: describes the use, availability, & effectiveness of technol. to reduce ME at power plants; & identifies the factors that influence the cost of these technol. & reports on available cost estimates. Tables.
