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One Off
The urge to create an individualized shopping experience is a major trend around the world, such that a new generation of independent shops has grown up. These are mostly small, and are setting up against the odds, so that they have to make a special effort with their exteriors, interiors, and branding to lure in customers. Some are a triumph of ingenuity on a lowbudget, while others are as glamorous as their big-name counterparts. Some interiors and graphics are created by professional designers, others by the owners themselves. In fact, this trend is now so widespread that the corporate retailers who sparked the reaction in the first place are getting in on the act, commissioning one-off outlets and short-term guerrilla stores to appeal to a more savvy, funky young clientele. One-Off is the first book to address this important retail trend. It covers food, home and lifestyle, fashion and accessories, random gems, and pretenders and guerrilla stores.
Beyond Logos
None
Made in London
A fascinating look behind the doors of the workshops and factories of London that make everything from glass eyeballs to automobiles. Walking through London's busy streets, you would not imagine that the city boasts one of the world's most diverse manufacturing scenes. But throughout its 32 boroughs, people are making propellers, bicycles, ballet shoes, military uniforms, cardboard packaging, neon signs, umbrellas, chocolate truffles, craft beer and much more. Today there are around 4000 manufacturers based in Greater London, building on the city's rich heritage of making. While producing world-class goods, they are all jostling for space and dealing with familiar challenges, such as rising ...
Buckley Gray Yeoman
An architectural monograph on the practice Buckley Grey
How to Market Design Consultancy Services
The fast-paced nature of the design business means that you probably spend most of your time, energy and resources looking after your clients' needs, not your own. In our current, increasingly competitive marketplace where supply far outstrips demand, no design business will survive for long - let alone grow and develop - without a really effective marketing programme. It is no longer enough for you to provide a good product and simply hope for the best. Potential clients need to know exactly what you can do for them and what makes you different from your competitors. Existing clients need to know exactly why they should develop and continue their business with you. Quite simply, you need to convince design buyers that you are unequivocally the right consultancy for them, time and time again. This second, fully revised and updated, edition of Shan Preddy's popular book will help you to improve your marketing skills, no matter how large or small your design company, or which of the many disciplines you specialise in. Packed full of accessible, practical advice and information, this book is indispensable for all design consultancies.
Designing Pornotopia
In this collection of essays about visual culture, Rick Poynor directs a critical eye at brands, billboards, magazine, architecture, tattoos and trends in cosmetic surgery. A key target is the pervasiveness of sexual imagery in the market place and the media's symbiotic relationship with porn.
Trump University Branding 101
Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business...
Brand From the Inside
In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
100 20th-Century Shops
A showcase of Britain's most architecturally significant shops throughout the twentieth century and beyond. 100 20th-Century Shops is a fascinating insight into the heritage of Britain's changing high street and the diverse architectural styles of the 20th century. Entries in this book showcase 100 often instantly recognisable shops from across the country, from throughout the 20th century and stretching into the 21st, capturing the changing architectural styles of our beloved and rapidly disappearing retail environment. As the UK's retail landscape faces an existential crisis, now is an appropriate time to review and celebrate the architecture of our high streets. From Tudor-revival departm...
