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Selling Style
"Schorman demonstrates in this readable study of 1890s U.S. society how fashion—which he defines as clothing everyone wears and the symbolic system connected to its choice—reflects the cultural dynamics caused by rapid social change and remnants of past attitudes."—Choice
Food is Love
"An engaging look at how food advertisements from the twentieth and twenty-first centuries have both helped define and played up to the stereotypical gender roles prevalent in American culture."--Library Journal
Slouch
The strange and surprising history of the so-called epidemic of bad posture in modern America—from eugenics and posture pageants to today’s promoters of “paleo posture” In 1995, a scandal erupted when the New York Times revealed that the Smithsonian possessed a century’s worth of nude “posture” photos of college students. In this riveting history, Beth Linker tells why these photos were only a small part of the incredible story of twentieth-century America’s largely forgotten posture panic—a decades-long episode in which it was widely accepted as scientific fact that Americans were suffering from an epidemic of bad posture, with potentially catastrophic health consequences....
Feminism and Popular Culture
When the term “postfeminism” entered the media lexicon in the 1990s, it was often accompanied by breathless headlines about the “death of feminism.” Those reports of feminism’s death may have been greatly exaggerated, and yet contemporary popular culture often conjures up a world in which feminism had never even been born, a fictional universe filled with suburban Stepford wives, maniacal career women, alluring amnesiacs, and other specimens of retro femininity. In Feminism and Popular Culture, Rebecca Munford and Melanie Waters consider why the twenty-first century media landscape is so haunted by the ghosts of these traditional figures that feminism otherwise laid to rest. Why, o...
On Our Own Strength
On Our Own Strength examines the political activities of the most influential intellectual movement in interwar French-occupied Vietnam. The far-reaching work of the Self-Reliant Literary Group (Tự Lực Văn Đoàn) included applied design, urban reform, fashion, literature, journalism, and cartoons; its work was deeply political in both form and intent. The Group drew upon a wide range of global intellectual currents and practices to build an enlightened public that would one day serve as the basis of a modern Vietnamese nation. Its nationalist vision sought a nonviolent middle path between colonialism and anticolonial struggle, advocating a process of gradual decolonization that ultimat...
British Sporting Literature and Culture in the Long Eighteenth Century
Sport as it is largely understood today was invented during the long eighteenth century when the modern rules of sport were codified; sport emerged as a business, a spectacle, and a performance; and gaming organized itself around sporting culture. Examining the underexplored intersection of sport, literature, and culture, this collection situates sport within multiple contexts, including religion, labor, leisure time, politics, nationalism, gender, play, and science. A poetics, literature, and culture of sport swelled during the era, influencing artists such as John Collett and writers including Lord Byron, Jonathan Swift, and Henry Fielding. This volume brings together literary scholars and...
Fashion and Art
For at least two centuries, fashion and art have maintained a competitive love-hate relationship. Both fashion and art construct imaginary worlds, and use a language of style to invigorate beliefs, perceptions and ideas. Until now the crossovers of fashion and art have received only scattered treatment and suffered from a dearth of theorization. As an attempt to theorize the area, this collection of new and updated essays is the most well-rounded and authoritative to date. Some of the world's foremost scholars in the field are assembled here to explore the art-fashion nexus in numerous ways: from aesthetics and performance to masquerade and media. Original and inspiring, this book will not only secure 'art-fashion' as a discrete area of study, but also suggest new critical pathways for exploring their continuing cross-pollination. Fashion and Art is essential reading for students and scholars of fashion, art history and theory, cultural studies and related fields.
Uplift
In Uplift: The Bra in America, Jane Farrell-Beck and Colleen Gau use the brassiere to gauge the social history of women and to understand the business history of fashion. "Hundreds of attempts have been made to design the ideal breast supporter over the past 140 years. Uplift: The Bra in America is the story of those attempts, and it's hard to imagine it being told better."--Robert Gottlieb, New York Observer
Making War, Making Women
Drawing on war propaganda, popular advertising, voluminous government records, and hundreds of letters and other accounts written by women in the 1940s, Melissa A. McEuen examines how extensively women's bodies and minds became "battlegrounds" in the U.S. fight for victory in World War II. Women were led to believe that the nation's success depended on their efforts--not just on factory floors, but at their dressing tables, bathroom sinks, and laundry rooms. They were to fill their arsenals with lipstick, nail polish, creams, and cleansers in their battles to meet the standards of ideal womanhood touted in magazines, newspapers, billboards, posters, pamphlets and in the rapidly expanding pin...
Spacesuit
How the twenty-one-layer Apollo spacesuit, made by Playtex, was a triumph of intimacy over engineering. When Neil Armstrong and Buzz Aldrin stepped onto the lunar surface in July of 1969, they wore spacesuits made by Playtex: twenty-one layers of fabric, each with a distinct yet interrelated function, custom-sewn for them by seamstresses whose usual work was fashioning bras and girdles. This book is the story of that spacesuit. It is a story of the triumph over the military-industrial complex by the International Latex Corporation, best known by its consumer brand of "Playtex"—a victory of elegant softness over engineered hardness, of adaptation over cybernetics. Playtex's spacesuit went u...
