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The Business of Commercial Photography
The Business of Commercial Photography tells you everything you need to know about starting a successful commercial photography studio or making your studio more profitable. In this comprehensive career guide, professional photographer Ira Wexler addresses fundamental business issues and discusses important market concerns. In the second half of the book, 30 leading, international commercial photographers share the secrets of their success in revealing profiles.
How to Succeed in Commercial Photography
After more than thirty years in photography, an industry veteran speaks out in How to Succeed in Commercial Photography. These essays provide photographers at every level with all the tools they need for a great career. Author Selina Maitreya offers proven tips for focusing on client needs; building a team from today’s marketing assistants, reps, and consultants; developing an online portfolio; self-promoting; and much more. Through up-close interviews, professional commercial photographers reveal the missteps they made in their work--and how others can avoid making the same mistakes. A special section explores how photographers can set goals, survive tough times, overcome creative blocks,...
Photographers at Work
Today, being a professional photographer is about much more than the ability to make a technically perfect image, and photographers need to use many other skills that go beyond the production of a photograph. What are the relationships between photographer and clients really like? How should you prepare for a special effects shoot? What steps should you take to protect your equipment while shooting on location? In Photographers at Work, photographer and best-selling author Martin Evening examines these issues and much more, offering advice to help you succeed in an ever-changing–and challenging–field. Answers to these questions will give you the practical information and guidance you nee...
Professional Commercial Photography
Annotation The most important task for a commercial photographer is to create images that sell - be it a service, a product, a political candidate or an organisation. This guide presents techniques and images from a choice collection of commercially successful photographers, all offering revelations and wisdom to inform readers of the techniques that have paved the way to their success. Each chapter focuses on the techniques and images of a single photographer, providing a workshop in their area of expertise.
Setting Up a Successful Photography Business
Setting Up a Successful Photography Business is a practical handbook which covers everything you need to know to start your own photography business. Packed full of helpful information and advice on all the essentials from self-publicity, building a portfolio and setting up a website to terms and conditions of contracts and dealing with agents, business practice and finance, this book includes everything that a photographer needs to know to get their career off to a successful start. The book also contains useful templates for essential paperwork such as estimate forms, contracts and production sample templates- everything you need to help you get started.
Studio & Commercial Photography
If you're paid to take pictures, chances are it's because you've gone beyond the merely mechanical aspects of photography. True financial success lies in how you think about what you shoot, and it's the subject of this essential guide by one of the best in the business, who says, "My brain is my important piece of photo equipment". The author has specialized in photo illustration -- creating a specific idea or mood for an ad-and knows how to elicit the desired emotional response from viewers. You get an experts advice on producing different effects from the same scene through subtle variations in lighting and composition. Take advantage of different seasons and weather to turn your outdoor shots into winners. Learn about the 90% of a photographer's work that takes place before you shoot. With every insight into the professional mind comes a host of brilliant photographic examples, with a detailed explanation of how it was done -- how you can do it, too.
The Focal Handbook of Commercial Photography
The Focal Handbook of Commercial Photography is a contemporary and pragmatic guide to professional practice and career planning that will help both aspiring and established photographers make appropriate choices in the face on the ongoing changes in this industry. Successful photographers must possess, or at least appreciate, many skills: artist, entrepreneur, accountant, designer, carpenter, chemist, creative director, keyboard wizard, and futurist. They practice elements of a two-hundred year old technology while learning new technologies that are only minutes old. This handbook will help commercial photographers succeed by providing an overview of business and technical strategies together with information to help interpret and apply new developments in the field. Discussing such topics as managing your studio and your business, as well as assistants, equipment, lighting, shooting techniques and situations, darkrooms, marketing, and pricing, this handbook will offer many practical hints on making more money in less time with less effort.
Commercial Photography Handbook
Annotation The reality of successful commercial photography relies on a solid understanding of how to run a small business as well as a deft eye and creative mind behind the camera. This comprehensive guide, written by an industry expert, covers vital points in chapters on marketing, ethics and standards, setting-up a successful business, pricing and licensing and financial strategies.
Making Money from Photography in Every Conceivable Way
In this comprehensive manual, Steve Bavister gives an invaluable insight into the business of being a photographer, with tips and examples of how to take great pictures in every genre, including: Advice on shooting and selling stock photography How to get your work into picture libraries Successful strategies for wedding and portrait photography Inspirational, high-quality examples from top photographers Tips on running your own photography business --This text refers to an out of print or unavailable edition of this title.
