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Localising Hollywood
Hollywood has a complex relationship with local markets around the world. This critical yet accessible overview of Hollywood’s local presence investigates the dynamic between the studios’ film entertainment divisions and individual media markets – exploring how their position, partnerships and practices function in an era characterised by globalisation, digitisation and convergence. Engaging with key scholarly and industrial debates, the book incorporates first-hand accounts gathered from extensive fieldwork and research. It addresses a wide range of international operations, from creative partnerships and production strategies to promotional and distribution processes. With a particular focus on Europe and Latin America, the text interrogates earlier notions of a ‘global Hollywood’ and globalisation, where media conglomerates were viewed as economically rational or all-powerful organisations. By exploring how decision-making processes and creative negotiations between Hollywood media executives and local forces operate, it reveals the complex picture of filmmaking and circulation in today’s supposedly globalised and digitised societies.
The Value Gap
"In this project, Courtney Brannon Donoghue follows female-driven film projects ("starring, written, produced, and/or directed by women") and the women creating them from pitch to premiere, looking at all the unique challenges they face along the way. She focuses on the ways that industry lore (e.g., "female-led movies don't make money" or "female directors don't have the experience (or desire) to direct big-budget action blockbusters") and established business practices serve to limit women's options or co-opt their stories, using a wide range of research, from conducting extensive interviews and participant observation to engaging with marketing materials, trade publications, and industry ...
The Value Gap
How female directors, producers, and writers navigate the challenges and barriers facing female-driven projects at each stage of filmmaking in contemporary Hollywood. Conversations about gender equity in the workplace accelerated in the 2010s, with debates inside Hollywood specifically pointing to broader systemic problems of employment disparities and exploitative labor practices. Compounded by the devastating #MeToo revelations, these problems led to a wide-scale call for change. The Value Gap traces female-driven filmmaking across development, financing, production, film festivals, marketing, and distribution, examining the realities facing women working in the industry during this transf...
Digital Media Distribution
"This book examines the current state of global media distribution today, including legacy and born-digital media industries, and the social, cultural, and economic impact of the digital distribution ecosystem"--
Fandom Is Ugly
Highlights the importance of considering contemporary public culture through the lens of fan studies The Gamergate harassment campaign of women in video games, the “Unite the Right” rally where hundreds of Confederate monument supporters cried out racist and antisemitic slurs in Charlottesville, and the targeted racist and sexist harassment of Star Wars’ Asian American actress Kelly Marie Tran all have one thing in common: they demonstrate the collective power and underlying ugliness of fandoms. These fans might feel victimized or betrayed by the content they’ve intertwined with their own identities, or they may simply feel that they’re speaking truth to power. Regardless, by conne...
Woman-Centered Brazilian Cinema
Woman-Centered Brazilian Cinema highlights the bold, inspiring, and diverse work of female filmmakers—including directors, screenwriters, and producers—and female protagonists in the twenty-first-century Brazilian film industry. This volume examines the diverse production and distribution spaces these filmmakers are working in, including documentary, experimental, and short filmmaking, as well as commercial feature films. An intersectional approach runs throughout the chapters with complex considerations around gender, race, sexuality, and class. The book features a mix of research methods and genres, with macro-level political, economic, and industry-wide views of gender disparities appearing alongside in-depth conversations with contemporary filmmakers Maria Augusta Ramos, Petra Costa, Mari Corrêa, and Paula Sacchetta, focused on micro-level personal experiences. In bringing together original essays and interviews, the volume provides valuable information for students of Brazil in general and of Brazilian film in particular.
Maverick Movies
A free ebook version of this title is available through Luminos, University of California Press’s Open Access publishing program. Visit www.luminosoa.org to learn more. Maverick Movies tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art film distributor, New Line made a small fortune running John Waters's Pink Flamingos at midnight screenings in the 1970s and found reliable returns with the Nightmare on Elm Street franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box office success with the Lord of the Rings franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema epitomizes Hollywood's shift in focus from the mass audience fostered by the classic studios to the multitude of niche audiences sought today.
Making Media Work
The management and labor culture of the entertainment industry. In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers—“the suits”—who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media work throughout each moment of production and consumption. Making Media Work aims to provide a deeper and more nuanced u...
Mobile Hollywood
A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. Contemporary film and television production is extraordinarily mobile. Filming large-scale studio productions in Atlanta, Budapest, London, Prague, or Australia's Gold Coast makes Hollywood jobs available to people and places far removed from Southern California—but it also requires individuals to uproot their lives as they travel around the world in pursuit of work. Drawing on interviews with a global contingent of film and television workers, Kevin Sanson weaves an analysis of the sheer scale and complexity of mobile production into a compelling account of the impact that mobility has had on job functions, working conditions, and personal lives. Mobile Hollywood captures how an expanded geography of production not only intensifies the often invisible pressures that production workers now face but also stretches the parameters of screen-media labor far beyond craftwork and creativity.
Derivative Media
A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. Sequels, reboots, franchises, and songs that remake old songs—does it feel like everything new in popular culture is just derivative of something old? Contrary to popular belief, the reason is not audiences or marketing, but Wall Street. In this book, Andrew deWaard shows how the financial sector is dismantling the creative capacity of cultural industries by upwardly redistributing wealth, consolidating corporate media, harming creative labor, and restricting our collective media culture. Moreover, financialization is trans...
