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Social Media and the Good Life
Social media have accelerated communication, expanded business horizons and connected millions of individuals who otherwise would never have met. But not everything social media touch turns to gold--much of it is brass. Social networking sites are used by scammers, criminals and sexual predators, and many people now self-diagnose illness based on misinformation shared online. Businesses make great claims about social media as a marketing tool but few show any real returns. We communicate through social media but are we really saying anything? Is social media doomed to be a conduit of narcissism or can it become a channel for responsible communication? Can social networking overcome its manifold violations of privacy? Must we sacrifice our identities in order to tweet or "friend" our associates? This book examines some of the legal and ethical issues surrounding social media, their impact on civil discourse and their role in suicides, murders and criminal enterprise.
The Big Connect
Are digital means of communication better than traditional bhaashans and processions? Will a social media revolution coerce armchair opinion makers to head to poll booths? Twitter, Facebook, and LinkedIn are changing the way the denizens of the world, and more specifically youth of this country, communicate and connect. In The Big Connect, Shaili Chopra traces the advent of social media in India and how politics and lobbying has now shifted to the virtual floor. She argues that though a post, a pin, or a tweet may not translate into a vote, it can definitely influence it. With comparisons to the Obama campaign of 2008 and 2012 and analysis of the social media campaigns of political bigwigs like Narendra Modi, Rahul Gandhi, and Arvind Kejriwal—the book discusses the role of a digital community in Indian politics.
Controversies in Contemporary Advertising
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Foursquare and Other Location-Based Services
Introduces Foursquare and other location-based tools and services, and describes how they can be utilized as social networking tools, as well as detailing the potential dangers of location based programs.
Social Network-Powered Information Sharing
Social network-based information sharing can go way beyond the sharing of vacation photos and status updates. As discussed here, students can use the technology to share their research and ideas during group projects. They can become more aware of important town decisions and local volunteer opportunities. With a cell phone camera, they can put themselves at the frontlines of citizen journalism. They can join national and international discussions of issues that matter most to them. This is their guide to some of the many tantalizing options and opportunities there are to expand the parameters of their world. This supports Common Core standards for the reading of technical texts and accounts.
Politicians on Social Media
The rise of social media has changed politics forever. No longer must citizens go through the trouble of writing letters to their representatives to be heard. In turn, politicians have been given a direct line to their constituents. Is this accessibility an asset or a liability? How has the use of social media changed the campaign and election process? What happens when the president blocks you on Twitter? The thought-provoking viewpoints in this volume explore the finer points of a newly emerging controversy.
Socially Elected
The use of social media and political purposes isn't entirely new. Many argue that Thomas Paine's political tract, Common Sense, was an early example of social media in action, galvanizing people in town halls and taverns. Today, blogs, Facebook, Twitter, and other social media platforms are being used to organize movements and amass volunteers for various campaigns at local and national levels. Facebook alone has more than 700 million active users worldwide, and surpasses even Google in page views. At the heart of the social revolution in politics today is the scale and accessibility of the technology that under-girds it. Different from the past, political campaigns, both local and national...
Electoral Campaigns, Media, and the New World of Digital Politics
Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums—newspapers, radio, and television—as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach various audiences in different ways. Campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains underutilized...
Tweeting to Power
Using theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning.
