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The Handbook of Media and Mass Communication Theory, 2 Volume Set
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes
Political Leaders Beyond Party Politics
This book studies party leaders from selection to post-presidency. Based on data covering a large set of Western countries, and focusing on the trends of personalisation of politics, the volume is one of the first empirical investigations into how party leaders are elected, how long they stay in office, and whether they enter and guide democratic governments. It also provides novel data on how leaders end their career in a broad and diverse range of business activities. Topics covered include political leaders’ increasing autonomy, their reinforcement of popular legitimation, often through the introduction of direct election by party rank and file, and their grip on party organization. The book will appeal to students and scholars interested in political parties, political leadership, the transformation of democracy, and comparative politics.
Winning Elections in the 21st Century
A national cochair of the presidential campaign of Barack Obama when few thought he could ever be elected, Congresswoman Jan Schakowsky is here to tell you: Yes you can! And the book she recommends for candidates, campaign staff, volunteers, and citizens is Winning Elections in the 21st Century, a handbook for anyone who wants to know how campaigns are run and won today. Written by longtime political veterans, both former elected officials, Winning Elections is steeped in old-fashioned political know-how and savvy about the latest campaign techniques, methods, and strategies using social media, vote analytics, small donor online fundraising, and increasingly sophisticated microtargeting. Usi...
Social Media and Politics
This two-volume set explores the various ways social media are profoundly changing politics in America. The last decade has seen dramatic changes in the U.S. political process. The advent of social media and other new forms of expression have enabled an unprecedented number of citizens to enter the political arena by expressing their opinions about issues and candidates in ways that can influence untold numbers of voters and officials. But the vast majority of politicians have not fully grasped how social media has fundamentally changed the process of communication or adjusted to the dramatic shift in political power that is taking place. Written by experts on the intersections of politics, ...
La Opinión Pública y la Comunicación Política en entornos digitales
Las agendas políticas en la era digital es una obra de autoría colectiva que acoge una selección de siete trabajos de entre todas las ponencias presentadas en el simposio "La opinión pública y la comunicación política en entornos digitales". Este simposio estuvo enmarcado en el VII Congreso Internacional de Investigación en Comunicación e Información Digital, celebrado entre el 8 y el 10 de noviembre de 2017 en la Facultad de Filosofía y Letras de la Universidad de Zaragoza y organizado por el Grupo de Investigación en Comunicación e Información Digital de la misma universidad.
La comunicación ante el reto de las inteligencias artificiales, innovación, investigación y transferencias
En el contexto actual de transformación digital y avance tecnológico, los medios de comunicación enfrentan retos y oportunidades sin precedentes, especialmente con la irrupción de las inteligencias artificiales (IA). En esta obra se reúnen trabajos que ofrecen, desde distintas perspectivas, un análisis de cómo estos medios influyen en la sociedad y cómo la IA está remodelando el panorama de la comunicación. Este volumen se organiza en varios bloques temáticos, cada uno de los cuales explora áreas cruciales de la comunicación contemporánea.
Comunicación política en el mundo digital: tendencias actuales en propaganda, ideología y sociedad.
Ya hace tiempo que las redes sociales han dejado de ser “nuevos medios” para pasar a formar parte del arsenal comunicativo habitual de todo tipo de instituciones públicas y privadas. Es por ello que hemos evitado emplear el término nuevo en el título de este libro, el cual se presenta, no como una ilustración de innovaciones tecnológicas y su aplicación a la comunicación, sino más bien como una panorámica sobre la realidad presente de la comunicación de naturaleza política e ideológica. Por otro lado, y dada la importancia que tienen en la actualidad Internet y las redes sociales a la hora de vehicular los intereses de los poderosos (y también de los contrapoderes sociales), era esperable que el factor de lo digital ocupase un lugar central en el libro.
