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Euromarketing
Euromarketing: Effective Strategies for International Trade and Export increases understanding of the strategic aspects of international marketing in Europe and highlights the past, present, and future of European marketing. Although a substantial body of literature is available on the marketing behavior and practices of business in the international context, strategic planning aspects of international marketing have not been studied adequately. Euromarketing: Effective Strategies for International Trade and Export focuses on marketing studies of specific regions to provide international managers with insights into their international marketing performance. This book presents the results of ...
Nuclear Power Plants as Weapons for the Enemy
In June 1981 a squadron of Israeli military planes destroyed a nuclear reactor under construction near Baghdad. Until then, few observers had imagined that one nation might attack another by bombing its reactors. Since then, the strategic debate has had to admit a terrifying new fact: a nation with nuclear power plants on its territory places weapons of potential mass destruction in the hands of its enemies. A major nuclear power station or waste storage reservation bombed as the Iraqi reactor was bombed--that is, with conventional explosives--could contimate thousands of square iles and cost tens or even hundreds of thousands of lives. Nuclear power plants turn conventionally armed enemies ...
The Cuban Missile Crisis
For thirteen days in October of 1962, a truly perilous flirtation with nuclear war developed between the United States and USSR, as the superpowers argued over the installation of Soviet nuclear weapons in Cuba. Launched by rash judgment and concluded through circumspect leadership, the Cuban Missile Crisis acted as a catalyst for change during the Cold War. Resolved through back-channel negotiations, the moment is popularly remembered as the closest the world has ever come to full-scale nuclear war. Using government memoranda, personal letters, and newspaper articles The Cuban Missile Crisis, details the actual events of the political history, while explaining widespread public response. In six concise chapters, Alice George introduces the history of Cold War America and contextualizes its political, social, and cultural legacy. This will be a must-read for anyone looking for an in-depth summary of these important events. For additional resources please visit the companion website at http://www.routledge.com/cw/criticalmoments.
