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ICT as Innovator Between Tourism and Culture
Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allow them to consult information about points of interest, services, or products in real time. Thus, mobile devices have come to be considered as tools to support decision making regarding the realization of trips. In the digital environment, tourists seek complementary information to consolidate knowledge about the destination, heritage, culture, customs, and traditions that make the visited place unique. Simultaneously, they transform tourist experiences into a memory associated with travel, contribute to the sustainability of local po...
Social Media Strategies for Tourism Interactivity
The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media...
Smart Systems Design, Applications, and Challenges
Smart systems when connected to artificial intelligence (AI) are still closely associated with some popular misconceptions that cause the general public to either have unrealistic fears about AI or to expect too much about how it will change our workplace and life in general. It is important to show that such fears are unfounded, and that new trends, technologies, and smart systems will be able to improve the way we live, benefiting society without replacing humans in their core activities. Smart Systems Design, Applications, and Challenges provides emerging research that presents state-of-the-art technologies and available systems in the domains of smart systems and AI and explains solution...
Tourism Marketing in Bangladesh
Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends. This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh’s experience and success.
Handbook of Research on Smart Technology Applications in the Tourism Industry
In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism. The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.
Handbook of Research on Network-Enabled IoT Applications for Smart City Services
The rapid growth of IoT and its applications in smart cities pose significant challenges for academic scholars. The increasing number of interconnected devices and the massive amounts of data they generate strain traditional networks, leading to inefficiencies and security vulnerabilities. Additionally, the centralized control plane in Software Defined Networks (SDN) presents a single point of failure, hindering network performance, while IoT devices themselves are susceptible to attacks, compromising user data and privacy. To address these pressing issues, Network-Enabled IoT Applications for Smart City Services offers a compelling solution. Edited by Dr. K. Hemant Kumar Reddy, Dr. Diptendu...
Research Anthology on Clean Energy Management and Solutions
Energy usage and consumption continue to rise globally each year, with the most efficient and cost-effective energy sources causing huge impacts to the environment. In an effort to mitigate harmful effects to the environment, implementing clean energy resources and utilizing green energy management strategies have become worldwide initiatives, with many countries from all regions quickly becoming leaders in renewable energy usage. Still, not every energy resource is without flaws. Researchers must develop effective and low-cost strategies for clean energy in order to find the balance between production and consumption. The Research Anthology on Clean Energy Management and Solutions provides ...
Internet of Behaviors Implementation in Organizational Contexts
Internet of behaviors (IoB), also known as the internet of behavior, emerged as a natural consequence of the internet of things (IoT) and artificial intelligence (AI). IoB is an area of investigation that compiles three fields of study: IoT, data analysis, and behavioral science. IoB seeks to explain the data obtained from a behavioral point of view, analyzing human interaction with technology and referring to the process by which user-controlled data is evaluated from a behavioral psychology perspective. Internet of Behaviors Implementation in Organizational Contexts explores internet of behaviors solutions that promote people's quality of life. This book explores and discusses, through inn...
Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence
Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing a...
