Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Be Mine Forever
Grey clouds gather overhead as she runs along the dark road. Not a soul is out in the storm, or so she thinks. As the vehicle pulls up alongside her, she sees a familiar face behind the wheel and thinks she’s safe. Little does she know, she has just put herself in unthinkable danger… When local cheerleader, Laurie Turner, goes missing after practice and her bright red pick-up truck is found abandoned by the side of a quiet road, Detective Jenna Alton fears the worst. Visiting Laurie’s family house, Jenna senses that the teenager’s home life isn’t as perfect as her father would have people believe. Quick to temper and full of hatred towards Laurie’s mother, Dr Turner doesn’t see...
Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Commu...
Communication Research in the Big Data Era
In this book, Xiaoqun Zhang argues that acquiring knowledge of machine learning (ML) and artificial intelligence (AI) tools is increasingly imperative for the trajectory of communication research in the era of big data. Rather than simply being a matter of keeping pace with technological advances, Zhang posits that these tools are strategically imperative for navigating the complexities of the digital media landscape and big data analysis, and they provide powerful methodologies empowering researchers to uncover nuanced insights and trends within the vast expanse of digital information. Although this can be a daunting notion for researchers without a formal background in mathematics or compu...
Smart Working, Living and Organising
This book constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference "Smart Working, Living and Organising" on Transfer and Diffusion of IT, TDIT 2018, held in Portsmouth, UK, in June 2018. The 17 revised full papers and 2 short papers presented were carefully reviewed and selected from 34 submissions. They deal with the adoption of new classes of technology used by individuals, organisations, sectors and society with a particular focus on how emerging technologies are adopted and appropriated in organisations and everday life and their impact. The papers are organized in the following topical sections: being smart: adoption challenges; sharing economy and social media; government and infrastructure; IT project management; and revisiting concepts and theories.
Public Relations and the Rise of AI
This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication. One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to mitigate these risks and ensure that PR strategies are aligned, offering practical guidance on maintaining trust and authenticity in PR practices. Readers will learn to leverage AI for enhanced communication strategies and real-time audience engagement while navigating the ethical and legal implications of AI in PR. Featuring contributions from leading scholars, the book includes case studies and examples of AI-driven PR practices, showcasing innovative approaches and lessons from well-known brands. It offers a global perspective on AI’s impact on PR, with insights for practitioners and scholars worldwide. This book equips public relations educators, researchers, and professionals with the knowledge and tools they need in the changing landscape of communication in the age of AI.
Advances in Digital Marketing and eCommerce
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
The Howe Line
None
Resilient Businesses for Sustainability
Today,there are many intricate disruptions originating from diverse sources, the 2nd volume provides invaluable insights into the role of Human Resource for sustainability and Marketing for building resilient businesses.Offering a comprehensive examination of how resilience is harnessed to build businesses capable of withstanding adversity.
