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Social Media: The Good, the Bad, and the Ugly
This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.
Mastering Marketing Data Science
Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-d...
Fresh Dirt from the Grave
Shipwrecks, dive bars, possession, and science—this is where contemporary horrors and ancient terrors meet. In Fresh Dirt from the Grave , a hillside is “an emerald saddle teeming with evil and beauty.” It is this collision of harshness and tenderness that animates Giovanna Rivero’s short stories, where no degree of darkness (buried bodies, lost children, wild paroxysms of violence) can take away from the gentleness she shows all violated creatures. A mad aunt haunts her family, two Bolivian children are left on the outskirts of a Metis reservation outside Winnipeg, a widow teaches origami in a women’s prison and murders, housefires, and poisonings abound, but so does the persistent bravery of people trying to forge ahead in the face of the world. They are offered cruelty, often, indifference at best, and yet they keep going. Rivero has reworked the boundaries of the gothic to engage with pre-Columbian ritual, folk tales, sci-fi and eroticism, and found in the wound their humanity and the possibility of hope.
Business in Africa in the Era of Digital Technology
This book covers various aspects of business such as Entrepreneurship, HR management, Supply chain management, Marketing, Finance, and Globalization within the Africa Context, especially as digital technology changes the African society. Private and NGOs are emerging with greater capabilities and affecting the development of Africa, and this volume explores the impact of such change. This edited volume honours the exemplary contribution of Professor William Darley to the creation and development of the Academy of African Business and Development (AABD). The book is intended for graduate students and researchers interested in business development and practices in Africa.
Retail Investor in Focus
This book focuses on the regulatory aspect of retail investor protection in the context of Initial Public Offerings (IPOs) in the Indian securities market. The book captures the salient policy changes that have transformed the IPO markets in India from their rudimentary structure at their present advanced structure. While primary markets reforms in India have been an ongoing endeavor, there has been a renewed emphasis in the recent past on reforming the market keeping the retail investors in focus. Greater retail participation is the intended objective of the reforms agenda. The book assesses retail participation in all the IPOs that have been floated between the period 2012-2017 in terms of their subscriptions, size of investment and quantum of applications. The book also provides a concise overview of the significant legislative developments that have been enacted keeping the retail investor in focus.
Marketing Communications
Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer. The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook. Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore ...
Digital India
This book offers a multidisciplinary resource on digital government, while specifically focusing on its role within the emerging market of India. The Government of India (GoI) is concentrating on transforming India under the Digital India initiative. In order to do so, it has emphasized three core areas: (1) Computing infrastructure as a utility to every citizen; (2) Governance and services on demand; and (3) Digital empowerment of citizens. The chapters in this book address issues surrounding these areas, highlighting concepts such as knowledge societies, urban operations and logistics, issues in managing emergent Information Communication Technologies (ICTs), and also smart analytics for u...
Information Systems
This book constitutes selected papers from the 15th European, Mediterranean, and Middle Eastern Conference, EMCIS 2018, held in Limassol, Cyprus, in October 2018. EMCIS is dedicated to the definition and establishment of Information Systems as a discipline of high impact for the methodical community and IS professionals, focusing on approaches that facilitate the identification of innovative research of significant relevance to the IS discipline. The 34 full and 8 short papers presented in this volume were carefully reviewed and selected from a total of 108 submissions. They were organized in topical sections named: blockchain technology and applications; big data and analytics; cloud computing; digital services and social media; e-government; healthcare information systems; IT governance; and management and organizational issues in information systems.
Sustainable Farming through Machine Learning
This book explores the transformative potential of machine learning (ML) technologies in agriculture. It delves into specific applications, such as crop monitoring, disease detection, and livestock management, demonstrating how artificial intelligence/machine learning (AI/ML) can optimize resource management and improve overall productivity in farming practices. Sustainable Farming through Machine Learning: Enhancing Productivity and Efficiency provides an in-depth overview of AI and ML concepts relevant to the agricultural industry. It discusses the challenges faced by the agricultural sector and how AI/ML can address them. The authors highlight the use of AI/ML algorithms for plant disease...
Combatting Cyberbullying in Digital Media with Artificial Intelligence
Rapid advancements in mobile computing and communication technology and recent technological progress have opened up a plethora of opportunities. These advancements have expanded knowledge, facilitated global business, enhanced collaboration, and connected people through various digital media platforms. While these virtual platforms have provided new avenues for communication and self-expression, they also pose significant threats to our privacy. As a result, we must remain vigilant against the propagation of electronic violence through social networks. Cyberbullying has emerged as a particularly concerning form of online harassment and bullying, with instances of racism, terrorism, and vari...
