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F*cking Good Content
Your content's probably shit. Don't panic. You're not alone. Most people, and companies for that matter, produce content that's about as effective as a crepe paper condom. Take a look at the social accounts of brands. At company blogs. At promoted content that appears on your feeds. The majority of the stuff you look at will have very little engagement, and from the engagement the content did get, very little of it will be from that company's ideal customer. Why? Because it's probably one of two things (or often both). It's either more boring than bird watching with Bill Oddy, or it's trying to sell something. And nobody wants to be sold to. So how do you make sure your content stands out? H...
Little Black Book
'Little Black Book is THE book of the year for working women with drive' Refinery 29 The essential career handbook for creative working women. 'A compact gem' Stylist Little Black Book: A Toolkit For Working Women is the modern career guide every creative woman needs, whether you're just starting out or already have years of experience. Packed with fresh ideas and no-nonsense practical advice, this travel-sized career handbook is guaranteed to become your go-to resource when it comes to building the career you want. Writer Otegha Uwagba (one of Forbes European 30 Under 30) takes you through everything you need to build a successful self-made career: from how to negotiate a payrise to buildin...
