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Advertising, Values and Social Change
This book provides a snapshot of the major social, cultural and economic changes that have taken place in the contemporary consumer society following the global financial crisis of 2008. It discusses brands, consumption patterns and advertising, and highlights their symbolic component. Markets are conversations, as the Cluetrain Manifesto pointed out as early as 2000, and this is all the more so today in our increasingly digitalized society. Advertising, therefore, needs to attune products to the most interesting conversations, those that are consistent with the new sensibility of the individual, identifying the languages which reflect most closely the new values and which are most useful for effective storytelling. The analysis here focuses on Italian advertising, but the language categories described are in tune with the new Zeitgeist, which, faced with the challenge of climate change and the crisis of unlimited economic growth, demands a more informed and responsible approach to consumption globally. The book is, therefore, useful for those working in corporate communication, advertising agencies, universities and Italian cultural organizations.
Perchè
Attraverso il racconto di una testimone privilegiata, che ha vissuto e vive in prima persona da più di quarant'anni, eventi che hanno definito il dna sociale e politico tra la fine degli anni sessanta e l'inizio del nuovo secolo, questo ebook traccia un'immagine inedita, ricca di spunti psicologici e di riflessioni sul mondo della cultura e dell'arte contemporanea italiana e internazionale. Scritto con uno stile diretto ed empatico, il libro è rivolto non solo algli addeti ai lavori ma aun pubblico ampio, che può facilmente avvicinarsi, appassionarsi, come in un romanzo, a un mondo spesso sognato, ma sconosciuto, per comprendere le trame anche le più nascoste, i giochi e i "doppi giochi", e vivere così da protagonista lo star system della cultura e dell'arte.
Gold Chemistry
Written by world-class authors, this most recent major book on the topic highlights new and current trends as well as future directions. It is comprehensive in its scope, covering all aspects of gold chemistry -- from homogeneous to heterogeneous catalysis, from supramolecular assemblies to sensors and medicinal applications. The result is an invaluable work for both organic and inorganic chemists working in universities and industry, as well as material scientists.
Europa e Italia
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