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Fundamentals of Business Marketing Research
Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on “Business Marketing: A Twenty Year Review,” a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives...
Virginia Grit
In this moving and compelling memoir, David Reid tells a difficult and yet inspiring story of perseverance and dedication to public service. Growing up poor in the Virginia mountains, the first in his family to graduate from college, Reid remembers thinking: I owe something to the nation that has given me so much. The author has now served 23 years in the Navy Reserves, including two deployments to South Korea. He was awarded the Navy & Marine Corps Commendation Medal on three occasions, and served seven years in the Virginia House of Delegates. "I'll leave it to others to determine whether I've repaid my debt to the nation...but I sure tried," he writes.
A Seed of Hope
It is 2174 and Earth is a barren desert. All of humanity lives under a bubble that protects mankind from the sun's deadly rays. A communist government controls everything. Strict laws forbid sports, television, and gatherings of more than five people. Life is one of mere existence. Yenej, who has been born into this dismal world. Is a young man who has been given an extraordinary opportunity. After being trained to understand the world in a way few people have ever considered, Yenej is sent back in time. Knowing, when he arrives in Iowa City Ia., that you can't force people to change. He sets out to lead people to a new understanding of life. He begins teaching of the unity of all things. Will the seeds of hope he plants, in his lessons of love, unity, and respect, change today's world and transform the future world he knows into a beautiful place? A Seed of Hope shares the thoughtful story of a gifted young man who is given an extraordinary opportunity to warn others about a bleak future that only they have the power to change.
Sustainable Development
'Sustainable development' is the catchphrase of the 1990s. Governments around the world, international institutions, local organizations and NGOs have committed themselves to its principles and have adopted policies to promote it. But 'sustainable development' is difficult to define - let alone implement - and its proponents and advocates may all interpret it in very different ways. This introductory guide provides a clear and accurate account of what sustainable development actually is. David Reid gives an overview of the history of the concept and how it has evolved in recent years, describes the obstacles to achieving sustainable development, and looks at recent progress towards implementing it - and at how much we have still to do.
Fundamentals of Business Marketing Research
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta
