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Bottlenecks
Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is ...
The Japanese Navy in World War II
First published in 1986 and lauded by historians and World War II buffs eager for the Japanese viewpoint, this collection of essays makes significant contributions to the field of World War II literature. In it, top-ranking Japanese officers offer their personal perspectives of the Pacific War. This second edition adds five articles to the original twelve to present a full picture of the Japanese navy’s role in the war. Most of these moving accounts were written in the 1950s and retain the immediacy felt by the writers when they participated in the events. They provide valuable information on the strategy, tactics, and operations of the Japanese fleet, as well as insights into the personal...
Kaigun
One of the great spectacles of modern naval history is the Imperial Japanese Navy's instrumental role in Japan's rise from an isolationist feudal kingdom to a potent military empire stridently confronting, in 1941, the world's most powerful nation. Years of painstaking research and analysis of previously untapped Japanese-language resources have produced this remarkable study of the Navy's dizzying development, tactical triumphs, and humiliating defeat. Unrivaled in its breadth of coverage and attention to detail, this important new history explores the foreign and indigenous influences on the Navy's thinking about naval warfare and how to plan for it. Focusing primarily on the much-neglecte...
Hadrosaurs
A comprehensive study of the Late Cretaceous, duck-billed dinosaur, featuring insights on its origins, anatomy, and more. Hadrosaurs—also known as duck-billed dinosaurs—are abundant in the fossil record. With their unique complex jaws and teeth perfectly suited to shred and chew plants, they flourished on Earth in remarkable diversity during the Late Cretaceous. So ubiquitous are their remains that we have learned more about dinosaurian paleobiology and paleoecology from hadrosaurs than we have from any other group. In recent years, hadrosaurs have been in the spotlight. Researchers around the world have been studying new specimens and new taxa seeking to expand and clarify our knowledge...
Valuation for M&A
Discover the tools necessary to determine what your company's value is, what drives its value, and how to enhance that value during an M&A transaction. The only book to focus on valuation specifically for mergers and acquisitions, Valuation For M&A: Building Value in Private Companies, Second Edition lays out the steps for measuring and managing value creation in privately held businesses. This groundbreaking work led directly to authors Chris M. Mellen and Franck C. Evans being named the joint 2010 AM&AA Middle Market Thought Leader of the Year by the Alliance of Merger & Acquisition Advisors, and its thorough overview of the subject: Recognizes a company as an investment and explains how t...
Partial Differential Equations
This is the second edition of the now definitive text on partial differential equations (PDE). It offers a comprehensive survey of modern techniques in the theoretical study of PDE with particular emphasis on nonlinear equations. Its wide scope and clear exposition make it a great text for a graduate course in PDE. For this edition, the author has made numerous changes, including a new chapter on nonlinear wave equations, more than 80 new exercises, several new sections, a significantly expanded bibliography. About the First Edition: I have used this book for both regular PDE and topics courses. It has a wonderful combination of insight and technical detail...Evans' book is evidence of his m...
Dinosaur Provincial Park
"This comprehensive history of a remarkable window into the history of the earth will be required reading for everyone interested in the life of the past."--BOOK JACKET.
Axis Mundo
The powerful work of queer Chicano artists in Los Angeles is explored in this exciting and thoughtful book. Working between the 1960s and early 1990s, the artists profiled in this compendium represent a broad cross section of L.A.'s art scene. With nearly 400 illustrations and ten essays, this volume presents histories of artistic experimentation and reveals networks of collaboration and exchange that resulted in some of the most intriguing art of late 20th-century America. From "mail art" to the rise of Chicano, gay, and feminist print media; the formation of alternative spaces to punk music and performance; fashion culture to the AIDS crisis—the artists and works featured here comprise a boundary-pushing network of voices and talents.
Morphology and Evolution of Turtles
This volume celebrates the contributions of Dr. Eugene Gaffney to the study of turtles, through a diverse and complementary collection of papers that showcases the latest research on one of the most intriguing groups of reptiles. A mix of focused and review papers deals with numerous aspects of the evolutionary history of turtles, including embryonic development, origins, early diversification, phylogenetic relationships, and biogeography. Moreover it includes reports on important but poorly understood fossil turtle assemblages, provides historical perspectives on turtle research, and documents disease and variation in turtles. With its broad scope, which includes descriptions of material an...
The Physiology of Fishes, Third Edition
New scientific approaches have dramatically evolved in the decade since The Physiology of Fishes was first published. With the genomic revolution and a heightened understanding of molecular biology, we now have the tools and the knowledge to apply a fresh approach to the study of fishes. Consequently, The Physiology of Fishes, Third Edition is not merely another updating, but rather an entire reworking of the original. To satisfy that need for a fresh approach, the editors have employed a new set of expert contributors steeped in the very latest research; their contemporary perspective pervades the entire text. In addition to new chapters on gas transport, temperature physiology, and stress,...
