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The Elevator Pitch of You powerfully combines a book and an online tool to help you create a personal brand statement that influences how people perceive you. Its purpose is to evoke positive emotions, thoughts, and images in people, setting you apart from the competition. Just as a well-written elevator pitch sells a start-up to investors, your well-crafted brand statement will help you win the hearts and minds of those important to your success. How does it work? The book takes you through the latest neuroscience research into how your brain processes information and shows you how to use that to build a better personal brand statement. You find out how to use the same techniques that moder...
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Brainsights will kick open the door to the enigma of our minds by looking at the latest research being carried out by an army of 50 000 neuroscientists. Using that knowledge, I will provide specific strategies to apply it to live, love and lead a better life. Breakthroughs in the tools and methods for studying the brain in the last 10 years has resulted in an outpouring of insights into human behavior and why we do the things we do. The science has turned on its head long-held beliefs, leaving us with a clearer understanding of how to influence brain-positive behaviors to promote change. Brainsights will help you to: · Understand how your brain has evolved to process the world · Re-wire yo...
We all have heard of and used "user manuals." A user manual is a document to assist a user in using and working with a piece of equipment or software product. They are developed to guide the user so that they will have less problems and be more successful in using the product. What if every person came with a user manual? A guide that explains who they are and how to work with them? A few words that would provide insight into who they are and what you can do to connect with them better. The opportunity for creating greater understanding and opening productive, and transformational, conversations then becomes more possible. Better conversations lead to better relationships. Better relationshi...
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