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Shopping All the Way to the Woods
A fascinating history of the profitable paradox of the American outdoor experience: visiting nature first requires shopping No escape to nature is complete without a trip to an outdoor recreational store or a browse through online offerings. This is the irony of the American outdoor experience: visiting wild spaces supposedly untouched by capitalism first requires shopping. With consumers spending billions of dollars on clothing and equipment each year as they seek out nature, the American outdoor sector grew over the past 150 years from a small collection of outfitters to an industry contributing more than 2 percent of the nation's economic output. Rachel S. Gross argues that this success was predicated not just on creating functional equipment but also on selling an authentic, anticommercial outdoor identity. In other words, shopping for the woods was also about being--or becoming--the right kind of person. Demonstrating that outdoor culture is commercial culture, Gross examines Americans' journey toward outdoor expertise by tracing the development of the nascent outdoor goods industry, the influence of World War II on its growth, and the boom years of outdoor businesses.
The Investment Checklist
A practical guide to making more informed investment decisions Investors often buy or sell stocks too quickly. When you base your purchase decisions on isolated facts and don't take the time to thoroughly understand the businesses you are buying, stock-price swings and third-party opinion can lead to costly investment mistakes. Your decision making at this point becomes dangerous because it is dominated by emotions. The Investment Checklist has been designed to help you develop an in-depth research process, from generating and researching investment ideas to assessing the quality of a business and its management team. The purpose of The Investment Checklist is to help you implement a princip...
Oddball Minnesota
Land of the world's largest prairie chicken, birthplace of Spam, and home of the world's oldest rock, this is Minnesota, where summers are short, winters are long, and back-road wonders abound. This entertaining guide wastes no time with descriptions of scenic lakes, pristine bike trails, or quaint cafes. Instead it directs travelers (and residents) to the spot where Tiny Tim strummed his last notes on the ukulele; to the Cold Spring chapel where two grasshoppers bow down to the Virgin Mary; and to the McLeod County Museum, where the mummy on display could be from Peru or outer space. While ordinary tourists are fighting off mosquitoes in the Boundary Waters, oddball travelers can size up the world's largest ear of corn and admire the fourth Zamboni ever built. And one last thing: there aren't 10,000 lakes in Minnesota; there are 14,215. For travelers who are in search of the unusual, there is no better reason to park the bike and hiking boots in the garage, fill up the gas tank, and hit the road to Minnesota, where weirdness awaits.
Official Gazette
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Running with Champions
An inspiring book about dedication, the love of dogs, and the physical endurance and mental toughness needed to run the Iditarod sled dog race -- from a female perspective. Lisa Frederic didn't set out to run the Iditarod. She just fell in love with the event and wanted to help. She ended up working as a volunteer for the Trail Committee at various checkpoints. Then she helped Iditarod champion Jeff King train his puppies. She had never mushed before. She was a rookie, but a rookie with heart and drive. She started out with short races and eventually raced the 1,049 miles from Anchorage to Nome in the Iditarod. Her story speaks to everyone who has ever followed a dream and found that the dream realized is even bigger than the imagined one.
The New Advertising
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in...
American Hunter
Chronicles the history of some of the nation's most famed hunters, from Daniel Boone and Davy Crockett to Kit Carson and Teddy Roosevelt.
