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Graphic Design School
Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and mobile devices, the Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and interactivity covers topics such as web tools, coding requirements, information architecture, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO.
First Steps in Digital Design
Many households have a computer, yet many are still unclear on how utilize it in order to maximize their own creativity. This book demonstrates how to unlock the creative secrets of the computer, allowing people of all ages to realize their creative potential without feeling embarrassed by their lack of digital knowledge.
Graphic Design School
The essential introduction to graphic design for the digital era Graphic Design School provides a comprehensive introduction to visual design for modern media. From the fundamentals of design to advanced techniques and problem solving, this book is packed with practical advice and tutorials for a broad range of applications in any media. This updated sixth edition features a wealth of new guidance that reflects the evolution of the field, including extensive discussion of digital design and resourcing. New discussion tackles User Experience and User Interface Design, plus the latest tools, requirements, and resources for designing for the web, mobile apps, social media, and more. Updated ass...
The New Graphic Design School
The principles and practice of graphic design Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media. Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs. Examples are taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand identity. Packed with exercises and tutorials for students, and real-world graphic design briefs. This revised, fourth edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.
Graphic Design School
Graphic Design School is organized into two main sections, 'principles' and 'practice'. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field. This seventh edition of Graphic Design School features all-new assignments and fully updated reading lists. Over a third of the images are entirely new, and include a mix of professional work and outstanding student pieces. In addition, Part II: Practice Plus features new software and revisits old print technologies - for example, risograph printing and screen printing - which are becoming increasingly popular forms of production again.
How to Understand and Use Design and Layout
The function of design is to communicate – whether it's about a product, concept or company. Every designer faces the problem of how to choose the right combination of elements to communicate tjhe message in the most stylish, original and effective manner. With 'Design and Layout: Understanding and Using Graphics', find out exactly how design works and how you can produce professional finished pieces. This stimulating book approaches the subject in two comprehensive sections. Section one looks at basic design principles. Section two translates these into practice. Including many professional examples and hundreds of illustrations, this is an accessible and enjoyable aid for professionals and beginners alike.
Graphic Design School
A carefully structured self-teaching guide, this completely updated edition of Graphic Design School provides current information on computer-aided design and the use of software applications in all aspects of design, including the creation of successful corporate logos, advertisements, and magazine design solutions.
How to Understand and Use Design and Layout
"Based on the best-selling edition by Alan Swann."
How to Understand and Use Design and Layout
The new edition is basically a complete overhaul of the original, very popular edition. The design process is explored in incremental stages, taking one elemental at a time. Each section offers advice on methods and uses of self-assessment. Book is made up of 3 sections each with topics illustrated with 9-12 specifically-commissioned mini designs to show options, set exercises for reader and then self-critique and professional examples from around the world. Sections are: Basic design principles (60 pps) teaches ground rules of balance and harmony in design including basic design, typefaces, color Design decisions (36 pps) looks at areas of design and how each may be analyzed including initi...
Graphic Design Rules
365 daily design mantras from four leading industry experts, providing you with valuable design dos and don'ts for every day of year. Packed with practical advice presented in a fun, lighthearted fashion, this is the perfect book for the ever-growing group of non-designers who want some graphic design guidance. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. In the style of a classical almanac, 365 entries combine a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Covering topics such as typography, colour, layout, imagery, production, and creative thinking, you can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.
