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Predictable Magic
Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aestheti...
Design to Compete
This is the eBook version of the printed book. This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats. The #1 secret to building powerful emotional connections into your products, services, and brand experiences. Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aesthetic and now includes every aspect of the consumer’s brand interaction and experience. Companies that succeed know how to carefully integrate corporate strategy with design to forge deep, emotional connections–the magic that can transform a product from a utilitarian object into a rewarding and empowering experience.
Making of a Level 5 Design Thinker
Powerful insights from 40 Level 5 Design Thinking practitioners, across 12 countries A Level 5 Design Thinking practitioner is one who has achieved self-mastery and spiritual enlightenment so as to see his/her interconnectedness with fellow humanity. Without compassion and empathy, a designer cannot genuinely contribute to the well-being of the world we live in. Prof Mugendi K. M'rithaa, President Emeritus/Convenor of the Senate, World Design Organization™ A Level 5 Design Thinker is someone who strives for societal change of the likes of Nobel laureate Mohammad Yunus, Padma Bhushan Prof CK Prahalad and Nandan Nilekani Deepa Prahalad Abhyankar, Design Thinking practitioner, Tuck business school alumna and daughter of CK Prahalad A Level 5 Design Thinker inspires people, is a collaborator, believer, cares about you, makes you feel safe, is able to listen despite all the noise and synthesize what the insight really is. Bill Pacheco, Design Thinking coach at Stanford d.school
The Fortune at the Bottom of the Pyramid
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller "The Fortune at the Bottom of the Pyramid," now available in paperback, " "shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback,...
Business Innovation Insights (Collection)
An up-to-the-minute collection of techniques for jumpstarting innovation in any market, product, service, or process Hot new ideas for supercharging business innovation in any market, right now: 4 extraordinary books from world-renowned pioneers in all facets of innovation! This 4-book package brings together today’s fastest, most powerful, most realistic solutions for jumpstarting innovation -- whatever you sell, whatever industry you’re in! You’ll discover how to change the playing field, leverage your customers’ insights and expertise, uncover huge unmet needs, craft great customer experiences, and make innovation repeatable throughout your organization. In Predictable Magic, vete...
Social Innovation
Social Innovation is becoming an increasingly important topic in our global society. Those organizations which are able to develop business solutions to the most urgent social and ecological challenges will be the leading companies of tomorrow. Social Innovation not only creates value for society but will be a key driver for business success. Although the concept of Social Innovation is discussed globally the meaning and its impact on the development of new business strategies is still heavily on debate. This publication has the goal to give a comprehensive overview of different concepts in the very innovative field of Social Innovation, from a managerial as well as from a theoretical and...
Map the Future of Design for Enhanced Customer Experience
"This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (ISBN: 9780137023486) by Deepa Prahalad and Ravi Sawhney. Use "experience mapping" to create products, services, and experiences your customers will be truly passionate about!"--Resource description page.
From Me to We
Shared value is a management strategy in which companies find business opportunities in social problems. While philanthropy and CSR focus efforts focus on “giving back” or minimizing the harm business has on society, shared value focuses company leaders on maximizing the competitive value of solving social problems in new customers and markets, cost savings, talent retention, and more. This book takes the concept of shared value to the next level, with the concept of “Me to We” (also abbreviated as “M2W”) and discusses the current state of the business-environment-government relationship and shows how the shared value model can contribute to each entity. Citing real cases and exa...
How Indian Business Went Global
This book is an intimate and a rare collection of more than 30 stories of top Indian business leaders about how late Professor CK Prahalad inspired and guided them through their most painful journey after the 1991 Economic Reforms. Most of them, who didn’t think they could survive the MNC onslaught, went on to build profitable global enterprises. At a time when most business and management ideas are getting debunked CK’s radical approach to strategy, managing people, leadership, teaching, and life, will continue to be relevant and will interest business leaders, entrepreneurs, policy makers, students and the academia around the world. The first edition, published in 2014, covered a wide area and was perceived as CK’s biography. This edition covers more business pole-vaulting stories with a separate chapter on India’s mammoth potential to become a global leader in healthcare. This book is an invitation to celebrate and learn from one of the world’s greatest management thinkers. “CK was gathering us like a shepherd would gather his flock and was essentially bent on chastising us for what we hadn’t done and how we could do.” Anand Mahindra, Chairman, Mahindra Group
Inclusive Innovation
Innovation offers potential: to cure diseases, to better connect people, and to make the way we live and work more efficient and enjoyable. At the same time, innovation can fuel inequality, decimate livelihoods, and harm mental health. This book contends that inclusive innovation – innovation motivated by environmental and social aims – is able to uplift the benefits of innovation while reducing its harms. The book provides accessible engagement with inclusive innovation happening at the grassroots level through to policy arenas, with a focus on the South-East Asian region. Focusing on fundamental questions underpinning innovation, in terms of how, what and where, it argues that inclusiv...
