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Consumer Behavior
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
African-American Males and the Law
African-American Males and the Law analyzes the plight of African-American males in the United States and identifies how their status is directly or indirectly impacted by the justice system. The author initiates a dialogue on legal issues facing African-American males by addressing the stereotypical biases that African-American males face, and exposing the challenges surrounding their accessing the best possible education. He carefully delves into the legal aspects surrounding many of the popular biases and discriminations present in American society; including those surrounding employment and health care, and in particular within the legal system regarding treatment by police, in the courtroom, and within prisons. The author depicts the adverse and disproportionate impact of the American justice system on African-American males, since it seems that at each step of the system from arrest, incarceration and sentencing, to the death penalty, black males appear to be selectively prosecuted without conscience, remorse, or constitutional protection.
Eye of the Great Bear
Dubbed a "coward" by the bullies in his school, Bailey will prove his courage when his family moves from Texas to Montana and he faces down a grizzly bear in order to save his own sister, in a turn-of-the-century adventure. Original.
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EBOOK Consumer Behaviour
This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors established a highly credible author team. They have produced a well-organised book that starts with the decision-making process before clearly articulating the various influences upon it.This edition covers contemporary topics such as social and mobile consumer behaviour, environmentally friendly products, ethics and the impact of the Internet on consumer protection and privacy. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local. Currency and accuracy are once again a key strength of this text with all new case studies, adverts, data and research. The cases also reflect the increasingly global nature of consumer behaviour with contributions from academics across Australia, New Zealand, Asia and the Middle East. This rich print and digital package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design.
