Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Market-based Management
"This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Private Real Estate Investment
Fiduciary responsibilities and related court-imposed liabilities have forced investors to assess market conditions beyond gut level, resulting in the development of sophisticated decision-making tools. Roger Brown's use of historical real estate data enables him to develop tools for gauging the impact of circumstances on relative risk. His application of higher level statistical modeling to various aspects of real estate makes this book an essential partner in real estate research. Offering tools to enhance decision-making for consumers and researchers in market economies of any country interested in land use and real estate investment, his book will improve real estate market efficiency. With property the world's biggest asset class, timely data on housing prices just got easier to find and use. - Excellent mixture of theory and application - Data and database analysis techniques are the first of their kind
CRM
This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.
Cinema Alchemist
For the first time, Oscar-winning production designer and director Roger Christian reveals his life story, from his earliest work in the British film industry to his breakthrough contributions on such iconic science fiction masterpieces as Star Wars, Alien and his own rediscovered Black Angel. This candid biography delves into his relationships with legendary figures, as well as the secrets of his greatest work. The man who built the lightsaber finally speaks!
Playing to Win
A Wall Street Journal and Washington Post Bestseller A playbook for creating your company's winning strategy. Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies. Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser ...
Customer Relationship Management
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overh...
The Man Who Killed Kennedy
"We appreciate Roger Stone, he is one tough cookie." - President Trump The sensational New York Times bestseller, now in paperback. Find out how and why LBJ had JFK assassinated. The Man Who Killed Kennedy: The Case Against LBJ hit the New York Times bestseller list the week of the 50th Anniversary of the assassination of President John F. Kennedy. Consummate political insider Roger Stone makes a compelling case that Lyndon Baines Johnson had the motive, means, and opportunity to orchestrate the murder of JFK. Stone maps out the case that LBJ blackmailed his way on the ticket in 1960 and was being dumped in 1964 to face prosecution for corruption at the hands of his nemesis attorney Robert K...
Folk Witchcraft
A revised and expanded edition of the first text in the Folk Witchcraft series. Complete with practical exercises, descriptions of craft theories and models, and a beginner's working grimoire, Folk Witchcraft provides the student witch with a concise, yet thorough introduction to the old craft that is firmly rooted in the past and adapted for the present. Experienced witches will deepen and enrich their practices by connecting more fully to traditional magics from hundreds of years in the past.With over 50 rituals, charms, and exercises, Folk Witchcraft offers a refreshingly simple approach to the craft that is non-dogmatic, flexible, and rewarding as a regular spiritual practice.
The Honest Broker
Scientists have a choice concerning what role they should play in political debates and policy formation, particularly in terms of how they present their research. This book is about understanding this choice, what considerations are important to think about when deciding, and the consequences of such choices for the individual scientist and the broader scientific enterprise. Rather than prescribing what course of action each scientist ought to take, the book aims to identify a range of options for individual scientists to consider in making their own judgments about how they would like to position themselves in relation to policy and politics. Using examples from a range of scientific controversies and thought-provoking analogies from other walks of life, The Honest Broker challenges us all - scientists, politicians and citizens - to think carefully about how best science can contribute to policy-making and a healthy democracy.
