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Media Flight Plan was developed in response to the need for affordable media planning simulations in the university classroom. Professional level media planning software ranges in price from hundreds to thousands of dollars. Media Flight Plan, including both the textbook and the online simulation, sells at or below the average price of a used textbook. MFP provides university students' access to not only realistic simulations of planning software, but also includes access to professional syndicated data like MRI, SRDS, Nielsen data, (all by permission) and other syndicated sources that only large corporations and agencies can afford. Besides the online software simulation, the text includes ...
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The chilling tome that launched an entire genre of books about the often gruesome but always tragic ways people have died in our national parks, this updated edition of the classic includes calamities in Yellowstone from the past sixteen years, including the infamous grizzly bear attacks in the summer of 2011 as well as a fatal hot springs accident in 2000. In these accounts, written with sensitivity as cautionary tales about what to do and what not to do in one of our wildest national parks, Whittlesey recounts deaths ranging from tragedy to folly—from being caught in a freak avalanche to the goring of a photographer who just got a little too close to a bison. Armchair travelers and park visitors alike will be fascinated by this important book detailing the dangers awaiting in our first national park.
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The contemporary family is being distracted, disturbed and distraught by societal pressures from every direction. The nuclear family concept, believed crucial to child rearing, is becoming passé according to census data. Or has the wave of disruption to families crested? It is hoped that this bibliography will serve as a useful tool to researchers seeking further information on families and the pressures being exerted upon them in the 21st century.