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Orbit Shifting Innovation
Orbit-shifting innovation happens when an area that needs transformation, meets an innovator with the will and the desire to create, and not follow history. At the heart of the orbit shifting innovation, is the breakthrough that creates a new orbit and achieves a transformative impact. Businesses, social enterprises, and even governments need orbit-shifting ideas to create a transformative impact. But how does that groundbreaking idea come about, and what translates it into actuality? Charting the vast landscape of orbit-shifting innovation and innovators across countries, cultures, and industries, Orbit-shifting Innovation brings to the fore the moving force that drives orbit-shifters to take on a transformative challenge and to navigate the pitfalls and obstacles in making it happen. Orbit-shifting Innovation comprehensively outlines and delves deep into what it really take to ensure that an orbit shifting idea is grown into an in market success model with all the richness and potential of the original aspiration.
Orbit-Shifting Innovation
"The Dynamics Of Ideas That Create History" Orbit-shifting innovation happens when an area that needs transformation meets an innovator with the will and the desire to create, and not follow, history. At the heart of every orbit-shifting innovation is the breakthrough that achieves a transformative impact. Businesses, social enterprises and even governments need orbit-shifting ideas to create a transformative impact. But how does that ground breaking idea come about, and what translates it into actuality? Charting the vast global landscape of orbit-shifting innovation and using unique examples from prominent businesses, the social sector, entrepreneurs and public services - spread across US,...
Knowledge Systems of Societies for Adaptation and Mitigation of Impacts of Climate Change
Climate change is broadly recognized as a key environmental issue affecting social and ecological systems worldwide. At the Cancun summit of the United Nations Framework Convention on Climate Change’s 16th Conference, the parties jointly agreed that the vulnerable groups particularly in developing countries and whose livelihood is based on land use practices are the most common victims as in most cases their activities are shaped by the climate. Therefore, solving the climate dilemma through mitigation processes and scientific research is an ethical concern. Thus combining the knowledge systems of the societies and scientific evidences can greatly assist in the creation of coping mechanisms for sustainable development in a situation of changing climate. International Humboldt Kolleg focusing on “knowledge systems of societies and Climate Change” was organized at ISEC. This event was of unique importance, as the year 2011-12 was celebrated as the 60th Anniversary of Diplomatic Relations between India and Germany with the motto "Germany and India - Infinite Opportunities." This volume is the outcome of the papers presented during the IHK 2011 at ISEC, India.
Bullseyes and Blunders
Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world’s renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition. The Bullseyes in the book present a snapshot of these winning brands. Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much-needed insights into the essential, ...
Brand Positioning in Pharma
Why a book on Brand Positioning in Pharma, a fifty-plus year-old-concept, particularly when new age marketing frameworks such as Customer Experience, Design Thinking, Agile Marketing, Content Marketing, Closed Loop Marketing, Omnichannel Marketing, and others are disrupting pharmaceutical marketing? Two reasons. Firstly, Brand Positioning is not a marketing framework but a Foundational Principle. It is customer-centric at its core and competition-oriented—two of the most important aspects of marketing. Secondly, while most marketers know what Positioning is, many are unclear on how to do it effectively. Hence this book, Brand Positioning in Pharma. Brand Positioning in Pharma aims to show ...
Success for the New Global Manager
As globalization has evolved from being the latest corporate buzzword to a basic economic reality, more and more organizations are realizing that they need managers with skills that translate well to the international arena. But unfortunately many organizations do not know how to identify and develop people for such complex responsibilities. This book-from the Center for Creative Leadership, ranked #1 worldwide in leadership education in a BusinessWeek survey-shows how. Success for the New Global Manager explains what new global managers-those who manage across distance, countries, and cultures- look like and presents four explicit skills they must have to succeed in this new reality. It shows managers how to identify and grow these new capabilities and how to adapt the skills they already possess to a broader global context. And it advises organizations on how they can help managers acquire these important capabilities.
Open Innovation Playbook
“Open Innovation Playbook” is a humble creation by Sundar Raj Venkatakrishnan and Saravana Mani, who are passionate innovation practitioners. Being inspired by the power of Open Innovation (OI) and having worked extensively in the space of corporate innovation and the innovation ecosystem, the authors have synthesized their first-hand insights on the dynamics of launching and institutionalizing Open Innovation in an organizational setup. In this book, the authors take the reader on a journey filled with: - Uncovering the landscape of corporate innovation, - Passionately enrolling every reader to appreciate the “why and what” of ecosystem-driven innovation, - Explaining the “how” ...
Rural Marketing
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