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Basic Guide to Exporting
Tells you how to penetrate profitable international markets & how to get the information & assistance you need to get started. Discusses export strategy, market research, financing, customs benefits, product packaging & much more. Appendix features glossary, & U.S. & overseas contacts for major foreign markets. Published in cooperation with Federal Express. Illustrated.
Direct Marketing Guide to Canada
Walks you through the direct marketing process. References hundreds of "next-step" resources. Includes actual case studies of U.S. companies currently taking advantage of the Canadian marketplace. Covers: the market research process; the direct marketing process; pricing, selling, and shipping the product; and accounting and legal issues. Extensive information on U.S. Postal Services resources for inexpensive shipping to Canada. Comprehensive!
Business America
Includes articles on international business opportunities.
International Marketing Resource Guide
Walks you through the international direct marketing process. References hundreds of resources. Includes actual case studies of U.S. companies marketing their products and services directly to customers in other countries. Covers: understanding issues unique to international business; overview of international markets by region, and by selected countries (Australia, Canada, France, Germany, Japan, Mexico and the U.K.); market information sources; reaching the customer; pricing, accounting and legal considerations; sales transactions; and more.
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