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Beyond the Basics
"This book is a rich source of ideas for more effective Internet marketing. The frameworks and rules will help the marketing professional because they are grounded in solid research. The book is also a great place for academics and research-oriented students to find ideas worthy of deeper and more extensive research." -John A. Deighton, Harold M. Brierley Professor of Business Administration, Harvard Business School "Here's a novel idea! Insights and recommendations for Internet retailers that are based on actual research and scientific rigor. The authors, applying the tools of qualitative and quantitative research, expose much of the "conventional wisdom" of Internet retailing as myth, and ...
Handbook of Marketing Strategy
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketin...
Internet Marketing Research: Theory and Practice
Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.
Internet Publishing and Beyond
New models for distributing, sharing, linking, and marketing information are appearing.
Final Supplement to the Environmental Impact Statement for an Amendment to the Pacific Northwest Regional Guide: Appendices
Siskiyou County Library has vol. 1 only.
The Digital Divide
The 'digital divide' refers to the gap between those who have access to the latest information technologies and those who do not. This book presents data supporting the existence of such a divide in the 1990s along racial, economic, and education lines.
Multidimensional Scaling
This outstanding presentation of the fundamentals of multidimensional scaling illustrates the applicability of MDS to a wide variety of disciplines. The first two sections provide ground work in the history and theory of MDS. The final section applies MDS techniques to such diverse fields as physics, marketing, and political science.
A Hammer in Their Hands
Scholars working at the intersection of African-American history and the history of technology are redefining the idea of technology to include the work of the skilled artisan and the ingenuity of the self-taught inventor. Although denied access through most of American history to many new technologies and to the privileged education of the engineer, African-Americans have been engaged with a range of technologies, as makers and as users, since the colonial era. A Hammer in Their Hands (the title comes from the famous song about John Henry, "the steel-driving man" who beat the steam drill) collects newspaper and magazine articles, advertisements for runaway slaves, letters, folklore, excerpt...
