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Firebrands: Building Brand Loyalty in the Internet Age
This book explains digital branding and how to implement it in the current marketplace.
Language Crossings
This vivid collection explores the fascinating connections between language use, language learning, and one's cultural identity. The essays, many of them by well-known writers, represent a diversity of cultures, ages, and nationalities, making the wide range of viewpoints they present both entertaining and instructional. In a time when issues of cultural identity are constantly explored and hotly debated, this volume illuminates the dynamic interaction between the personal, the political, and the theoretical. It is an essential read in a multicultural world.
CommUNIXations
None
A Gravity's Rainbow Companion
Adding some 20 percent to the original content, this is a completely updated edition of Steven Weisenburger's indispensable guide to Thomas Pynchon's Gravity's Rainbow. Weisenburger takes the reader page by page, often line by line, through the welter of historical references, scientific data, cultural fragments, anthropological research, jokes, and puns around which Pynchon wove his story. Weisenburger fully annotates Pynchon's use of languages ranging from Russian and Hebrew to such subdialects of English as 1940s street talk, drug lingo, and military slang as well as the more obscure terminology of black magic, Rosicrucianism, and Pavlovian psychology. The Companion also reveals the underlying organization of Gravity's Rainbow--how the book's myriad references form patterns of meaning and structure that have eluded both admirers and critics of the novel. The Companion is keyed to the pages of the principal American editions of Gravity's Rainbow: Viking/Penguin (1973), Bantam (1974), and the special, repaginated Penguin paperback (2000) honoring the novel as one of twenty "Great Books of the Twentieth Century."
The Sharpest Point
Editors Chris Gehman and Steve Reinke bring together a collection of critical essays and artists' projects that is indispensable to anyone who, in this new digital era, has begun to question the modern cinematic experience.
Web Production for Writers and Journalists
Web Production for Writers and Journalists is a clear and practical guide to planning, setting up and managing a website. Supported by a regularly updated and comprehensive website at www.producing.routledge.com, the book includes: *illustrated examples of good page design and site content *online support tutorials and information at www.producing.routledge.com *advice on content, maintenance, and how to use sites effectively *an extensive list of resources and Internet terminology. Now written specifically for journalists and writers, the second edition includes: *a comprehensive section on how ethics and regulation affect web producers *tutorials for the main applications used by web producers today *information on incorporating Flash and video into a website *guides to good practice for students of journalism, broadcasting and media studies.
The Cyberspace Handbook
A comprehensive guide to all aspects of new media, information technologies and the internet.
Profit Brand
Profit Brand presents a results-driven view of branding that any CEO or CFO would applaud. While branding strategies often concern themselves with "awareness," "visibility," "impact," and "image," author Nick Wreden shifts the focus to the bottom line. He offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with profits. Wreden looks at the inefficiencies of traditional branding strategies that stress customer acquisition over customer retention. Customer loyalty, he argues, is the key to delivering profitability. With this in mind, he explores loyalty schemes, the need to own the customer experience, and the means of leveraging allies as brand ambassadors. He covers topics such as segmentation, optimization, pricing, and communication strategies and explores accountability systems such as six sigma, CRM, and scorecards. Citing examples from global brands such as IBM, Disney, Amex and KLM, the book highlights marketing practices both good and bad.
Keeping the U.S. Computer and Communications Industry Competitive
Interactive multimedia and information infrastructure receive a lot of attention in the press, but what do they really mean for society? What are the most significant and enduring innovations? What does the convergence of digitally based technologies mean for U.S. businesses and consumers? This book presents an overview of the exciting but much-hyped phenomenon of digital convergence.
