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Beyond the Pill Strategies for Marketing Success for Pharma & FMCG Sector
Marketing is a dynamic and ever-evolving field that requires constant adaptation and innovation to keep up with the changing times. In today's world, marketing strategies are more important than ever, as businesses strive to stay ahead of the competition and meet the changing needs and preferences of consumers. This book brings together a diverse range of topics related to marketing, including consumer preferences, AI and machine learning, online gaming, market segmentation, and more. Each chapter offers valuable insights and practical tips that can help businesses develop effective marketing strategies and reach their target audience. Whether you are a marketing professional, business owner...
A Pragmatic Approach of Consumer Behaviour towards Organized Retail Outlets – A study of select cities
A customer is the most important visitor on our premises; he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. Mahatma Gandhi Your most unhappy customers are your greatest source of learning. And they give us feedback on the areas we have to improve and shows our weaknesses. According to Henry Ford It is the customer who pays the wages. And the more you engage with customers the clearer things become and the easier it is to determine what you should be doing. John Russe...
Jewels of Gujarat: Dinesh Manilal Zaveri
COVERING THE WORLD WITH PEARLS Exploring the unexplored lands more than once, Mr. Dinesh Manilal Zaveri showed grit to dig the pearls from a country near the Pacific Ocean. Choosing a nation that has seen devastation quite often to come back to life more determined and unwavering, he learnt to remain resolute and strong-minded, facing all odds with his humbleness and polite nature, growing manifold to finally establish a legacy that his next generation embraced deliberately.
Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies
One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways t...
A Cloud Called Bhura
From award-winning author Bijal Vachharajani, A Cloud Called Bhura is a delightful middle-grade novel that tackles climate change through an inspiring lens of friendship, trust, and community. Amni wakes up one morning to find the sky taken over by a huge brown cloud. Even as she and her friends start to discover more, their city of Mumbai starts reeling from the changes the cloud brings to the weather. Bhura Cloudus (as the media calls it) causes scalding rain to fall, makes birds flee the city, and suffocates every living thing. As chaos continues to build and the climate changes brought by Bhura become disastrous, there are several questions on everyone’s mind: What will the powerful politician, Mota Bhai, do now? Can the scientist twins Vidisha and Bidisha find a solution? What about superstar Pavan Kumar and the amazing cloud-sucking machine? Will Bhura ever be driven away—or is it already too late? Thought-provoking, funny, and inspiring, A Cloud Called Bhura is about changing global climate and the havoc it can cause—as well as the forces of friendship, trust, and community that give hope and help counter this deadly threat to humanity.
Jewels of Gujarat: Mustapha Tapu Javeri
AN ALLEGORY OF ART With a creative force backing him, he breaks the mould his country is thought to be in. Giving a new fresh frame to the entire world to see Pakistan, his family has promoted their glittering culture everywhere. Amid all the success that he has tasted donning different hats as a photographer, an exclusive jeweller, an RJ, he has faced defeats at times, but never been pulled down. Mustapha Tapu Javeri shares, why it was always easy for him to get out each of his defeats.
Jewels of Gujarat: Bhimji Depar Shah & Sons
It All Starts From Within An Indian rather unknown of in India, loved, respected and reckoned in Kenya, he mustered up courage enough to achieve what others could not dare dream of. Coming from a destitute family, he has risen to become one of the richest and has had a roller coaster ride to be featured among the Forbes’ Top 100 in Kenya. Why do the likes of Harvard Business School conduct study on Mr. Bhimji Depar Shah to inspire upcoming entrepreneurs? He shares.
Jewels of Gujarat: Savjibhai Dholakia
ZILCH TO ZENITH Achieving success along with the art of humanity defines him. He left his birthland with no money in his pocket and almost no education; however, what he had in ample were some dreams and a determination to become a person of value and integrity to make him achieve it. He feels that success is all about consistent hard-work and faith. Mr. Savjibhai Dholakia is one of the reckoned diamond billionaires in India who sure started from square one but today has crossed infinite limits.
Jewels of Gujarat: Mahesh Ramanbhai Ranchhod
A WIZARD AT HEART A spiritual man with high beliefs, honest to his values and passionate about his work, Mr. Mahesh Ramanbhai Ranchhod owes all his success to his great ancestors who had migrated to New Zealand and laid the foundation of the business which helps him making his quid today.
