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Pemasaran dalam Era Digital
Dengan senang hati saya menyambut Anda dalam perjalanan membaca buku ini, "Pemasaran dalam Era Digital: Menguak Strategi Terkini untuk Kesuksesan Bisnis." Di zaman yang terus berkembang ini, pemasaran digital menjadi landasan utama bagi kesuksesan bisnis.
The Other Side of Innovation
In their first book, Ten Rules for Strategic Innovators, the authors provided a better model for executing disruptive innovation. They laid out a three-part plan for launching high-risk/high-reward innovation efforts: (1) borrow assets from the existing firms, (2) unlearn and unload certain processes and systems that do not serve the new entity, and (3) learn and build all new capabilities and skills. In their study of the Ten Rules in action, Govindarajan and Trimble observed many other kinds of innovation that were less risky but still critical to the company's ongoing success. In case after case, senior executives expected leaders of innovation initiatives to grapple with forces of resist...
Strategic Networks
This book explores the creation of 'learning networks' and shedslight on how they function:- real versus virtual forms ofinteraction, collaboration versus competition in the learningprocess, and joint value creation versus individual valueappropriation in networks. Written by international experts in the field of globalstrategy. Contributions have been selected for their insights andinterdependence between organizational learning and networks. Looks at topics such as real versus virtual forms ofinteraction, collaboration versus competition in the learningprocess, and joint value creation versus individual valueappropriation in networks.
