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ONE DAY INTERNATIONAL SEMINAR ON CONTEMPORARY ISSUES IN INDIAN ECONOMY
Editor: Dr.K.Saravanan, Associate Professor, PG & Research Department of Economics, Kandaswami Kandar’s College, Velur, Namkkal, Tamil Nadu, India. Dr.S.Parvathi, Assistant Professor, PG & Research Department of Economics, Kandaswami Kandar’s College, Velur, Namkkal, Tamil Nadu, India. Co- Editor: Mrs.K.V.Jayashree, Assistant Professor, PG & Research Department of Economics, Kandaswami Kandar’s College, Velur, Namkkal, Tamil Nadu, India
Differential Calculus
This textbook commences with a brief outline of development of real numbers, their expression as infinite decimals and their representation by points along a line. While the first part of the textbook is analytical, the latter part deals with the geometrical applications of the subject. Numerous examples and exercises have been provided to support student's understanding. This textbook has been designed to meet the requirements of undergraduate students of BA and BSc courses.
CUSTOMER RELATIONSHIP MANAGEMENT
Customer Relationship Management (CRM) is a modern approach to marketing. It focuses on the individual consumer. Customer is the ‘king’, therefore, the products and services have to be offered in such a way that they suit the needs and preferences of the customer. This comprehensive and easy-to-read text deals with the formulation of methodologies and tools that help business organizations to manage critical customer relationships by supporting all customer-centric processes within an enterprise, including marketing, sales and customer support. In addition, the book emphasizes managing opportunity for optimum productivity, coordinating the specialized activities of multi-functional teams...
Integral Calculus
This classic book is a part of bestseller series in mathematics by eminent mathematician, Shanti Narayan. It is an exhaustive foundation text on Integral Calculus and primarily caters to the undergraduate courses of B.Sc and BA.
Information and Communication Technology
This book volume contains 31 papers presented at ICICT 2016: Second International Congress on Information and Communication Technology. The conference was held during 12-13 December 2016, Bangkok, Thailand and organized communally by G R Foundation, and Computer Society of India Division IV – Communication and Division V – Education and Research. This volume contains papers mainly focused on ICT for computation, algorithms and data analytics, and IT security.
RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS
Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today marketing and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative marketing strategy to achieve success. Effective Marketing has become an increasingly vital ingredient for business suc...
A Textbook of Vector Analysis
A Textbook of Vector Analysis
