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Print and Broadcast Journalism
Includes: the advertising principles of American Business.
Admans Dilemma
The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman a...
Strategic Copywriting
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
Re-Viewing Thomas Holcroft, 1745-1809
Thomas Holcroft was a central figure of the 1790s, whose texts played an important role in the transition toward Romanticism. In this, the first essay collection devoted to his life and work, the contributors reassess Holcroft's contributions to a remarkable range of literary genres-drama, poetry, fiction, autobiography, political philosophy-and to the project of revolutionary reform in the late eighteenth century. The self-educated son of a cobbler, Holcroft transformed himself into a popular playwright, influential reformist novelist, and controversial political radical. But his work is not important merely because he himself was a remarkable character, but rather because he was a hinge fi...
Journalism 1908
The year 1908 was not remarkable by most accounts, but it was an auspicious year for journalism. As newspapers sought to recover from big-city yellow journalism and circulation wars that reached their boiling point a few years earlier during the Spanish-American War, press clubs began to champion higher education. And schools dedicated to journalism education, led by the University of Missouri, began to emerge. Now sanctioned by universities, journalism could teach acceptable behavior and establish credentials. It was nothing less than the birth of a profession. Journalism—1908 opens a window on mass communication a century ago. It tells how the news media in the United States were fundame...
Theory That Matters
“Covering an impressive scope of subjects in literary and cultural theory, from Freud, Heidegger and Barthes to Fish, Rorty and Bhabha, Theory That Matters offers a welcome up-to-date assessment of the state of the discipline. Such a recapitulation serves as a point of departure for the examinations of the new practices across the arts and media and of the innovative interpretative tools suggested by these practices. The contributors take their examples from an amazing variety of contexts and thus prove that the very dynamics of theory is a fascinating phenomenon. Succeeding several recent anthologies that have cast doubt on the aims of theory, the present volume launches its defence and, at the same time, demonstrates that this is not to be achieved at the expense of praxis. The book clearly shows that theory owes its currency to its multiple functions, among others, as a procedure of interpretation, a vehicle for philosophical reflection, and a formulation of an ideological stance.” – Marek Paryz, Associate Professor, Institute of English Studies, University of Warsaw; Editor of the Polish Journal for American Studies
The Biographical Encyclopedia of American Radio
The Biographical Encyclopedia of American Radio presents the very best biographies of the internationally acclaimed three-volume Encyclopedia of Radio in a single volume. It includes more than 200 biographical entries on the most important and influential American radio personalities, writers, producers, directors, newscasters, and network executives. With 23 new biographies and updated entries throughout, this volume covers key figures from radio’s past and present including Glenn Beck, Jessie Blayton, Fred Friendly, Arthur Godfrey, Bob Hope, Don Imus, Rush Limbaugh, Ryan Seacrest, Laura Schlesinger, Red Skelton, Nina Totenberg, Walter Winchell, and many more. Scholarly but accessible, this encyclopedia provides an unrivaled guide to the voices behind radio for students and general readers alike.
Research Handbook on Art and Law
Featuring international contributions from leading and emerging scholars, this innovative Research Handbook presents a panoramic view of how law sees visual art, and how visual art sees law. It resists the conventional approach to art and law as inherently dissonant – one a discipline preoccupied with rationality, certainty and objectivity; the other a creative enterprise ensconced in the imaginary and inviting multiple, unique and subjective interpretations. Blending these two distinct disciplines, this unique Research Handbook bridges the gap between art and law.
Writing about Animals in the Age of Revolution
Explores a broad canvas of canonical and non-canonical writing during the late eighteenth and early nineteenth centuries to trace a connection between shifting attitudes to animals and the emergence of radical political claims based on universal rights.
The Routledge History of Emotions in the Modern World
The Routledge History of Emotions in the Modern World brings together a diverse array of scholars to offer an overview of the current and emerging scholarship of emotions in the modern world. Across thirty-six chapters, this work enters the field of emotion from a range of angles. Named emotions – love, anger, fear – highlight how particular categories have been deployed to make sense of feeling and their evolution over time. Geographical perspectives provide access to the historiographies of regions that are less well-covered by English-language sources, opening up global perspectives and new literatures. Key thematic sections are designed to intersect with critical historiographies, de...
