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This book explores five key themes: the new face of news and journalism, social movements and protest, television, cinema, publicity and marketing, and media theory. Chapters reflect the Brazilian case as a laboratory for exploring the evolving media environment of one of the world’s most fascinating societies.
This book aims to explore the diverse landscape of journalism in the third decade of the twenty-first century, constantly changing and still dealing with the consequences of a global pandemic. ‘Total journalism’ is the concept that refers to the renewed and current journalism that employs all available techniques, technologies, and platforms. Authors discuss the innovative nature of journalism, the influence of big data and information disorders, models, professionals and audiences, as well as the challenges of artificial intelligence. The book gives an up-to-date overview of these perspectives on journalistic production and distribution. The effects of misinformation and the challenge of artificial intelligence are of specific relevance in this book. Readers can enjoy with contributions from prestigious experts and researchers who make this book an interesting resource for media professionals and researchers in media and communication studies.
É com alegria que apresentamos o livro Trilhas e Caminhos: Comunicação em Foco. Trata-se de uma obra colaborativa, resultado do esforço de professores e de recém-egressos da Faculdade de Comunicação da Universidade Feevale, com o apoio inestimável das coordenações dos cursos de Publicidade e Propaganda, Relações Públicas e Jornalismo, viabilizada pela competente equipe da editora Feevale.
Due to the global health crisis, economies had to adapt to combat pandemic situations. In the present pandemic crisis, new legislation, methods, labor approaches, values, and social behaviors have emerged with a huge impact in all organizations. However, countries have applied different solutions, procedures, and rules to deal with crises. Therefore, the impact has been different per country. Organizations need to understand their customers and businesses not only to increase operational efficiency but also to increase stakeholder’s satisfaction and their competitiveness in a sustainable way. Customers are becoming more exigent and markets more complex, calling for the need for higher diff...
This insightful work analyses how the tourism and hospitality industry may lower its carbon footprint and maintain its long-term viability by implementing energy-efficient and waste-reduction technology. The book will discuss how sustainable tourism may achieve its sustainable development objectives and contribute to a green global economy.