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Contemporary Consumer Culture Theory
Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen in disciplines seeking to understand consumer culture, and speed both the diffusion of ideas and possibility of collaboration across frontiers. Contemporary Consumer Culture Theory begins with a re-evaluation of some of the fundamental notions of consumer behaviour, such as self and other, branding and pricing, and individual vs. communal agency then continuing with a reconsideration of role confi...
Handbook of Qualitative Research Methods in Marketing
This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was published in 2006, and this updated Handbook acknowledges and critiques these fascinating scholarly advancements. This title contains one or more Open Access chapters.
The Quiet Genius of Eileen Fisher
The Quiet Genius of Eileen Fisher is an advance excerpt from New York Times best selling author, Bruce Piasecki's next book: Conquering Tomorrow Today: Six Exemplar Lives, about six lives of consequence, exemplar lives of immense social value- that have made an impact in our world now constrained by social unrest and serious in-fighting.
Management Development Through Job Experiences
Content Description #Includes bibliographical references.
Nobody's Looking at You
A New York Times Book Review Editors' Choice. A 2019 NPR Staff Pick. "Malcolm is always worth reading; it can be instructive to see how much satisfying craft she brings to even the most trivial article." --Phillip Lopate, TLS Janet Malcolm’s previous collection, Forty-One False Starts: Essays on Artists and Writers, was “unmistakably the work of a master” (The New York Times Book Review). Like Forty-One False Starts, Nobody’s Looking at You brings together previously uncompiled pieces, mainly from The New Yorker and The New York Review of Books. The title piece of this wonderfully eclectic collection is a profile of the fashion designer Eileen Fisher, whose mother often said to her, ...
Qualitative Consumer and Marketing Research
Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research.
