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Marketing Technologies
Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography.
Marketing Technologies
Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and societal transformation. Elena Simakova undertook a lengthy ethnographic study, working alongside marketing...
Performing Technocapitalism
In Kenya, technology entrepreneurs and makers have to employ their work and emotions in order to re-script their peripheral positionalities within technocapitalism and make Kenya a place for technology development. Based on ethnographic research in makerspaces and co-working spaces in Nairobi, Alev Coban argues that postcolonial technology entrepreneurship is neoliberal and inherently political work. Technology developers, narratives, prototypes, and digital fabrication tools unite to achieve ambiguous Kenyan futures of technocapitalist market integration and decolonial emancipation in order to foster national well-being and disentangle Kenya from exploitative global structures.
Mundane Governance
The book aims to explore how governance and accountability are mediated through material relations involving ordinary everyday objects and technologies. It draws on empirical materials in three main areas: waste management and recycling; the regulation and control of traffic; and security and passenger movement in airports.
Futures, Visions, and Responsibility
Martin Sand explores the problems of responsibility at the early, visionary stages of technological development. He discusses the increasingly dominant concept of innovation and outlines how narratives about the future are currently used to facilitate technological change, to foster networks, and to raise public awareness for innovations. This set of activities is under increasing scrutiny as a form of “visioneering”. The author discusses intentionality and freedom as important, albeit fuzzy, preconditions for being responsible. He distinguishes being from holding responsible and explores this distinction’s effects on the problem of moral luck. Finally, he develops a virtue ethical framework to discuss visioneers’ and innovators’ responsibilities.
Value Practices in the Life Sciences and Medicine
Providing a compelling scholarly statement about the interrelation and pliability of values in the life sciences, medicine and health care, this volume aims to aid our understanding of the roles of power, knowledge production and economic action in the heavily scientised and economised areas of life science and medicine.
Perspectives on Waste from the Social Sciences and Humanities
Waste is something we encounter on an everyday basis. Today, the waste-mountain is increasing despite ambitious measures being taken to decrease it. Consequently, increased scholarly interest is being devoted to waste, but primarily from a technocratic and scientific point of view. This compilation offers different perspectives on waste, its characteristics, and its presence in the world from social scientist and humanist standpoints. Waste is the constant companion to the human, and is thus inherent in modern society. Therefore, waste needs to be further approached and understood from a plethora of scholarly perspectives and disciplines, and further investigated through a multitude of metho...
a tumblr book
This book takes an extensive look at the many different types of users and cultures that comprise the popular social media platform Tumblr. Though it does not receive nearly as much attention as other social media such as Twitter or Facebook, Tumblr and its users have been hugely influential in creating and shifting popular culture, especially progressive youth culture, with the New York Times referring to 2014 as the dawning of the “age of Tumblr activism.” Perfect for those unfamiliar with the platform as well as those who grew up on it, this volume contains essays and artwork that span many different topics: fandom; platform structure and design; race, gender and sexuality, including queer and trans identities; aesthetics; disability and mental health; and social media privacy and ethics. An entire generation of young people that is now beginning to influence mass culture and politics came of age on Tumblr, and this volume is an indispensable guide to the many ways this platform works.
Expanding Disciplinary Space: On the Potential of Critical Marketing
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.
Information Theft Prevention
As retail businesses migrate to the digital realm, internal information theft incidents continue to threaten on-line and off-line retail operations. The evolving propagation of internal information theft has surpassed the traditional techniques of crime prevention practices. Many business organizations search for internal information theft prevention guides that fit into their retail business operation, only to be inundated with generic and theoretical models. This book examines applicable methods for retail businesses to effectively prevent internal information theft. Information Theft Prevention offers readers a comprehensive understanding of the current status of the retail sector informa...
