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Intentional Marketing
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing. This book includes: Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensive Step-by-step guides to help define what you are marketing, why you are marketing it, and to whom Ways to identify everyone who affects funding, and how to turn them into stakeholders Ways to increase staff and stakehol...
Yoga and Meditation at the Library
Yoga and meditation have a proven track record of lowering stress levels, helping to treat mental health issues such as depression and post-traumatic stress disorder, building community, and contributing to an overall sense of wellbeing in their practitioners. According to recent surveys, 1/4 of North American libraries have offered meditation programs and 2/3 have offered yoga classes. Carson, a professional yoga teacher and library director, has been leading yoga and meditation programs in schools and libraries for over a decade, and she presents this guidebook to give others the tools for serving library patrons of all ages and abilities. Inside Yoga and Meditation at the Library, you wil...
Serving LGBTQ Teens
There are few places an LGBTQ teen can turn for help – searching the internet at home leaves a potentially discoverable trail, teachers may condemn youth who seek their help, and certainly, in many cases, a teen’s parents are not an option. While there have been advancements in acceptance of the LGBTQ population, there is still a firm stronghold on discrimination and teens still face the fear of potential alienation. This leaves one of the only safe places for a teen to find information and, and indeed, find themselves in the context of the world – at the library. Serving LGBTQ Teens offers the librarian a practical guide to library service to LGBTQ teens – from collection development, understanding terminology, dealing with censorship issues, programming and outreach, readers’ advisory, and even to creating welcoming displays, librarians will find the tools they need to offer exceptional services for LGBTQ teens.
Teaching First-Year College Students
The “first-year experience” is an emerging hot topic in academic libraries, and many librarians who work with first-year students are interested in best practices for engaging and retaining them. Professional discussion and interest groups, conferences, and vendor-sponsored awards for librarians working with first-year students are popping up left and right. A critical aspect of libraries in the first-year experience is effective information literacy instruction for first-year students. Research shows that, despite growing up in a world rife with technology and information, students entering college rarely bring with them the conceptual understandings and critical habits of thinking need...
Developing a Residency Program
Library residency programs can be a great opportunity for early-career librarians to learn on-the-job-skills, determine their interests in librarianship, and develop a valuable career network. Likewise, such programs benefit the profession, the hosting organizations, and other organizational stakeholders. Developing a Residency Program: A Practical Guide for Librarians draws together scholarly literature, best practices, and the experiences of the authors and their contributors to provide practical advice about how to develop and manage a library residency program. The first two chapters of this book offer a brief overview of library residency programs and illustrate the benefits that such p...
Making Library Websites Accessible
Every person has the right to access information and the right to succeed, regardless of their capabilities or the challenges they face. These challenges can be even more difficult when accessing information online. Libraries often adopt new web technologies in an effort to quickly and widely promote information access and education, but they must always be aware that not all patrons are able to access those technologies in the same manner and at the same level. Making Library Websites Accessible provides practical information on web accessibility, specific to the processes and concerns of libraries. It includes the basics of web accessibility standards, laws and regulations, as well as accessibility testing templates. Features include: Real-life scenarios Checklists for accessibility testing Accessibility testing forms Guidelines for negotiations with library vendors
Creating a Tween Collection
Specialized collections for tweens, or middle schoolers, are relatively new and becoming increasingly popular. This Practical Guide gives librarians everything they need to create such a collection. Beginning with a brief description of the early adolescent brain and developmental stages, and a history of youth and teen services in libraries, Creating a Tween Collection provides a solid foundation on which librarians can build support for such a collection. In addition, librarians will be given specific criteria for what constitutes “tween literature,” guidelines for forming parameters that will work for their community, and suggestions for using reviews and other sources in selecting ap...
Creating a Learning Commons
Creating a Learning Commons: A Practical Guide for Librarians provides experienced and detailed research-based guidance for academic librarians and other professionals charged with creating a learning commons. Readers can follow the entire process of developing a library learning commons design and implementation plan from inception to post-occupancy planning and assessment. This practical guide is designed to help librarians develop sound strategies for navigating the challenging issues that often emerge in launching a dynamic and collaborative new library learning commons space within a university or college setting. Lampert and Meyers-Martin provide a practical guide, complete with examples and photos of award-winning learning commons designs. This book will help dedicated professionals identify best practices within today’s existing learning commons settings and get up to speed on how to best approach developing their own library’s new and innovative learning spaces.
Digitization and Digital Archiving
To help new archivists and genealogists with what can be a daunting process, Digitization and Digital Archiving: A Practical Guide for Librarians answers common questions, including: 1. What should be stored? 2. Where and how should it be stored? 3. How exactly is information stored in a computer? 4. How does copyright law affect archiving? 5. How can metadata be used to improve collection access? This revised second edition has been updated to address new trends and the latest innovations in technology, including: 1. A brand-new chapter addressing different common types of born-digital materials which a librarian may need to archive, such as databases or websites 2. Information about identi...
Coding for Children and Young Adults in Libraries
Coding for Children and Young Adults in Libraries is an all-inclusive guide to teaching coding in libraries to very young learners – as young as 4 or 5 years old! This book will provide all librarians, whether they are brand new to the idea of coding or fairly experienced with it, with both the foundation to understand coding and tools they can use. The book features lessons, ideas, and information about the newest and the best coding tools, and templates for creating coding clubs and classes. It also provides options for all technology environments – for those libraries with very few devices available to those with many to choose from. Readers will both learn the essentials for teaching coding to young kids as well as how to organize coding programming in the library. This book takes an in-depth look at what tools are available, both high-tech and low, to help kids learn this important skill. Whether you're novice or experienced in the world of coding, this book will have what you need to set up library coding clubs, help kids with game design, and even program robots.
