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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the communi...
Build Your Money Muscles
Shows how permanently improved financial circumstances arise naturally from changing how people treat themselves and others and from acquiring practical money skills. This takes new muscles that must be developed gradually, just as getting in shape physically requires steady body conditioning. To assist, each of the book's nine exercises concludes with a series of actions to help readers build the stamina necessary for achieving lasting wealth. Among them are hands-on instructions for keeping close track of spending, recording progress in a prosperity journal, and examining entrenched behaviors established in childhood. Success, while not immediate, is almost guaranteed.
Connecting With Consumers
These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms have never been less in control of their customer targets. This increasing connectedness of consumers provides a range of unique and promising opportunities for product and brand managers. Connecting With Consumers describes the various strategies and techniques that can be utilized to harness consumer influence. The book traces evolving developments in the consumer marketplace, considers their impact on the potential reshaping o...
On the Origin of MONEY
On the Origins of Money is a discussion of the history of money and currency, from its crudest form as cowrie shells, animal pelts, and salt in early societies to the coin and paper money we use today. Rather than focusing on the type or shape of the money, author and economist Carl Menger looks at the reasons behind monetary exchange and why money is so valuable (or where it gets its inherent value). His argument centers on the "saleableness" of the goods or commodities being sold-in other words, the more "saleable" (or valuable or in demand) an item is, the more money it is worth. Hence, money gets its value from the objects it pays for. This short work is an insightful look into the history and value of money for any student or professional economist.
Keep Talking
Here is a practical tool for teaching communication in the language classroom, suitable for use with students from elementary to advanced level. The book contains instructions for over 100 different participatory exercises. For each activity, notes are provided for organization, time, and preparation. A comprehensive table of activities and an index also are included. Copyright © Libri GmbH. All rights reserved.
Culture and Subjective Well-Being
The question of what constitutes the good life has been pondered for millennia. Yet only in the last decades has the study of well-being become a scientific endeavor. This book is based on the idea that we can empirically study quality of life and make cross-society comparisons of subjective well-being (SWB). A potential problem in studying SWB across societies is that of cultural relativism: if societies have different values, the members of those societies will use different criteria in evaluating the success of their society. By examining, however, such aspects of SWB as whether people believe they are living correctly, whether they enjoy their lives, and whether others important to them believe they are living well, SWB can represent the degree to which people in a society are achieving the values they hold dear. The contributors analyze SWB in relation to money, age, gender, democracy, and other factors. Among the interesting findings is that although wealthy nations are on average happier than poor ones, people do not get happier as a wealthy nation grows wealthier.
People and Organizational Management in Construction
This work offers an extended dictionary of key management concepts for students and professionals alike. It helps the reader, through an applied approach to management, to search for the most appropriate ways of improving their organization's performance and effectiveness. With the aid of case studies drawn from the construction industry, this title discusses key management issues including management theory, strategy, organization structure and design, culture, leadership, power, work groups, motivation and personal management.
Electronic Commerce
This book is the ideal starting point for business managers involved with electronic commerce, as well as technical professionals who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. You will learn about firewalls, transaction security, electronic payment methods, and the management issues facing Internet Service Providers. Also fully covered are electronic commerce applications internal to the corporation-supply-chain management, manufacturing, and finance.
Reflective Lifeworld Research
This book explicates a reflective lifeworld research approach, based on phenomenological philosophy. The emphasis is on the lifeworld, the human intentionality and its capacity for seeing meaning and for reflection. The epistemological ideas presented in the book are transformed into an empirical research approach that serves as a guiding principle for research. The approach originates from the aim of allowing the phenomenon to guide the research by which the phenomenon and its meanings will be illuminated, understood and explicated, and is supported by an open and "bridled" attitude to the phenomenon and the research. Based on a solid epistemological presentation and ideas about how an open and "bridled" approach can be established, some methodological principles are outlined for data gathering as well as for descriptive and interpretative data analysis, respectively. Finally, general scientific concepts such as validity, objectivity and generalisation are discussed in relation to the reflective lifeworld.
Personality Traits
Now in its third edition, this dynamic textbook analyses the traits fundamental to human personality: what they are, why they matter, their biological and social foundations, how they play out in human life and their consequences for cognition, stress and physical and mental health. The text also considers the applications of personality assessment in clinical, educational and occupational settings, providing the reader with a detailed understanding of the whole field of personality traits. This edition, now with improved student features, includes the latest research from behavioural genetics, neuroscience, social psychology and cognitive science, assesses the impact of new research techniques like brain imagery, and provides additional content on positive aspects of traits and practical uses of personality assessment. This is an essential textbook for students taking courses in personality and individual differences and also provides researchers and practitioners with a coherent, up-to-date survey of this significant area.
