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Eye Tracking in Tourism
Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism. It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based o...
Hece
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Encyclopedia of Food Microbiology
Written by the world's leading scientists and spanning over 400 articles in three volumes, the Encyclopedia of Food Microbiology, Second Edition is a complete, highly structured guide to current knowledge in the field. Fully revised and updated, this encyclopedia reflects the key advances in the field since the first edition was published in 1999 The articles in this key work, heavily illustrated and fully revised since the first edition in 1999, highlight advances in areas such as genomics and food safety to bring users up-to-date on microorganisms in foods. Topics such as DNA sequencing and E. coli are particularly well covered. With lists of further reading to help users explore topics in...
Doctrinale
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La boz de Türkiye
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A Student Grammar of Turkish
A concise introduction to Turkish grammar, designed specifically for English-speaking students and professionals.
Protecting Çatalhöyük
As part of the innovative, multivocal output from the famous Turkish Neolithic site of Çatalhöyük, we hear from one of the site guards, Sadrettin Dural, who tells the story of the excavation from the point of view of the “Other.”
