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The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers. Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid. This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.
This impressive debut novel, longlisted for the 2020 Booker Prize, takes its premise and inspiration from ten of the best-known thought experiments in philosophy—the what-ifs of philosophical investigation—and uses them to talk about love in a wholly unique way. Married couple Rachel and Eliza are considering having a child. Rachel wants one desperately, and Eliza thinks she does, too, but she can't quite seem to wrap her head around the idea. When Rachel wakes up screaming one night and tells Eliza that an ant has crawled into her eye and is stuck there, Eliza initially sees it as a cry for attention. But Rachel is adamant. She knows it sounds crazy—but she also knows it's true. As a scientist, Eliza is skeptical. Suddenly their entire relationship is called into question. What follows is a uniquely imaginative sequence of ten interconnecting episodes—each from a different character's perspective—inspired by some of the best-known thought experiments in philosophy. Together they form a sparkling philosophical tale of love lost and found across the universe.
For over half a century, scholars have laboured to show that C. S. Lewis's famed but apparently disorganised Chronicles of Narnia have an underlying symbolic coherence, pointing to such possible unifying themes as the seven sacraments, the seven deadly sins, and the seven books of Spenser's Faerie Queene. None of these explanations has won general acceptance and the structure of Narnia's symbolism has remained a mystery. Michael Ward has finally solved the enigma. In Planet Narnia he demonstrates that medieval cosmology, a subject which fascinated Lewis throughout his life, provides the imaginative key to the seven novels. Drawing on the whole range of Lewis's writings (including previously ...
Subic Bay, Philippines. The navy's Cold War outpost in the western Pacific. The USS Harvey. A bastion of American sea power in the Far East. But Elliott Decker doesn't give a hoot about all that. He's been on board ship a year, relishing the laid-back lifestyle of the tropical locale. It's not just a job, it's a dream assignment. That is, until a shipmate, Michael Kippen, falls overboard one night and disappears into the South China Sea.The navy rules the death an accident. Decker becomes skeptical when his friend, Vega Magpantay, a rookie with the Olongapo City police, tells him about the Philippine black market for American navy goods. But her hands are tied: the local cops lack jurisdicti...
Explores how the management of wetlands can influence carbon storage and fluxes. Wetlands are vital natural assets, including their ability to take-up atmospheric carbon and restrict subsequent carbon loss to facilitate long-term storage. They can be deliberately managed to provide a natural solution to mitigate climate change, as well as to help offset direct losses of wetlands from various land-use changes and natural drivers. Wetland Carbon and Environmental Management presents a collection of wetland research studies from around the world to demonstrate how environmental management can improve carbon sequestration while enhancing wetland health and function. Volume highlights include: Ov...
When Eric Ward & Sharon Owen defend serial killer Raymond Conroy, they win an acquittal on a technicality thus incurring the wrathof CI Charlie Spate. Ward has no desire to act further for Conroy when the man decides to remain in the north east.