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It's Not TV
“A read so riveting, it's not hard to imagine watching it unfold on Sunday nights.” —The Associated Press “An incisive account that is more than a rosy victory lap for one of TV’s most influential channels.” —Eric Deggans, NPR’s “Books We Love” “It’s Not TV proves to be a lively companion to all these shows.” —Andrew O’Hagan, The New York Review of Books The inside story of HBO, the start-up company that reinvented television—by two veteran media reporters HBO changed how stories could be told on TV. The Sopranos, Sex and the City, The Wire, Game of Thrones. The network’s meteoric rise heralded the second golden age of television with serialized shows that e...
The Changing MO of the CMO
MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are perceived? Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities. It illustrates how PR can provide: ¢ authentic...
Filbert Bulletins
Collection of miscellaneous bulletins and publications (half from the Oregon Agricultural Experiment Station) by various authors on the cultivation of the hazelnut or filbert.
Clash
Finalist for the AEJMC James A. Tankard Book Award Donald Trump's presidency was marked by angry attacks on journalists, an extraordinary ability to capture the media spotlight, a flood of disinformation from the White House, and bitter partisanship reflected in the media. Trump's dysfunctional relationship with the press affected how the United States dealt with the crises of COVID-19, climate change, social unrest due to systemic racism, and efforts to overturn the 2020 election. But Trump's troubled relationship with the press didn't happen by chance. Clash explores the political, economic, social, and technological forces that have shaped the relationship between U.S. presidents and the ...
Amateur Media
The rise of Web 2.0 has pushed the amateur to the forefront of public discourse, public policy and media scholarship. Typically non-salaried, non-specialist and untrained in media production, amateur producers are now seen as key drivers of the creative economy. This edited collection provides a much-needed interdisciplinary contextualisation of amateur media before and after Web 2.0. Surveying the institutional, economic and legal construction of the amateur media producer via a series of case studies, it features contributions from experts in the fields of law, economics, media studies and literary studies based in the US and Australia.
