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Understanding Proactive Customer Orientation
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
The Mystery of the Nasca Lines
An account of the history of research on the Nazca Lines, and of Maria Reiche, who has devoted forty-five years to their study.
Novellenbibliothek
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Neue Militär-Zeitung
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Freisinger Tagblatt
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