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Marketing Fashion Footwear
Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog
Shoes, Glues and Homework
This book describes working conditions in informal sector shoemaking in Indonesia and the Philippines, their national and international policy implications. It provides information on glues, an organic solvent, found in footwear chemicals and women garment homeworkers in Bulacan.
European Union and Turkish Footwear Industry: A Case of Top-Down Europeanization?
In this research, European footwear industry and its interaction to Turkish footwear industry will be analyzed in the context of Turkey-EU relations. Main target is to frame the impacts of relevant policies implemented to Turkey in its accession process to the European Union and assess the possible outcomes by seeking an answer to the question whether if the legal framework of this industry is being shaped from a top-down approach under the EU directives.
The Science of Footwear
Although we now have sophisticated algorithms and techniques for determining the shapes and sizes and for matching the fit between shoes and feet, few, if any, of the books currently available cover these new technologies until now. Bringing together high-quality and state-of-the-art contributions from designers, biomechanists, ergonomists, engineers, podiatrists, and scientists from industry and academia, The Science of Footwear provides an in-depth understanding of the technology and techniques involved in the design and development of a popular and demanding consumer product. This book introduces the design, development, manufacturing, and marketing of footwear. The chapters contain data ...
Foot Work
'Fascinating and eye-opening' OWEN JONES DO YOU KNOW WHERE YOUR SHOES COME FROM? DO YOU KNOW WHERE THEY GO WHEN YOU'RE DONE WITH THEM? In 2019, 66.6 million pairs of shoes were manufactured across the world every single day. They have never been cheaper to buy, and we have never been more convinced that we need to buy them. Yet their cost to the planet has never been greater. In this urgent, passionately argued book, Tansy E. Hoskins opens our eyes to the dark origins of the shoes on our feet. Taking us deep into the heart of an industry that is exploiting workers and deceiving consumers, we begin to understand that if we don't act fast, this humble household object will take us to the point of no return.
