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Written by Dr. Robert Camp, universally regarded as the founding father of the benchmark process, this bestseller is quite simply the definitive reference on the topic. Camp guides readers through the historic ten-step benchmarking process that he developed while at Xerox. This process is credited with reviving that company when it was floundering in 1979. Camp presents other examples of the process, including its dramatic application to L.L. Bean. He uses these examples to show managers how to relate benchmarking to their own circumstances and then provides them with expert strategy and tips so that they can efficiently and easily launch their own quest for best performance.
The tenth edition of this classic management textbook features a new pronounced emphasis on global management. Equal attention is paid to the new Europe and the Pacific Rim as to the United States, and chapter cases are both domestic and international. Each of the six new Part Closings has a new International Focus section and a new Global Car Industry Case. Part closings 2 to 6 compare each of the 5 management functions in Japan, the USA and the People's Republic of China.
This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
One of the first books to probe the latest direction in computing technology, Thierauf's and Hoctor's innovative text explores ways in which smart business systems can help pick the best, most optimal or near-optimal solutions from among hundreds, even thousands of possibilities that threaten to swamp organizational decision makers daily. Authors make clear that while past information systems have focused on generating information that is helpful in the production of knowledge over time, smart business systems, utilizing optimizing techniques, can do it quickly, more efficiently, and in ways that can raise organizations to higher levels of competitiveness. Well-illustrated with examples and ...
One step above knowledge management systems are business intelligence systems. Their purpose is to give decision makers a better understanding of their organization's operations, and thus another way to outmaneuver the competition, by helping to find and extract the meaningful relationships, trends, and correlations that underlie the organization's operations and ultimately contribute to its success. Thierauf also shows that by tying critical success factors and key performance indicators into business intelligence systems, an organization's most important financial ratios can also be improved. Comprehensive and readable, Thierauf's book will advance the knowledge and skills of all informati...
--Test bank/ Thomas J. Quirk.