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Bulletin
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Puck
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Cosmopolitan
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Life
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Life
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Report
Vols. for 1896/97- include also 41st- (1st- biennial) report relating to the registry and returns of births, marriages, deaths and divorces in the state of Vermont, 1897-
Outing
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Branding Trust
In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust tells the story of how advertising evolved to meet these challenges, tracing the themes of...
The Century
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